Optimising Your LinkedIn Profile to Improve Your Job Search

By Frazer John Recruitment

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LinkedIn is the tool of choice for many when it comes to recruiting; so it makes sense to not only optimise your profile to increase your visibility in search, but to make your profile as relevant and appealing as possible so that when someone does land on your profile, whether that be a recruiter, hiring manager etc., they are keen to get in touch.
 

Display Picture

Make sure you have a display picture; preferably a relatively professional one. Many studies have revealed that someone is more likely to contact you if they can put a face to a name. For tips on how to choose the right LinkedIn picture click here.
 

Summary

A strong and straight to the point summary at the top of your profile will help get you noticed. Here you want to tell people that you are available and are looking for new opportunities. You also want to summarise your most relevant and important experience/ achievements.   
 

Contact Information

Don’t just rely on LinkedIn e-mail; you want to make it as easy as possible for someone to be able to contact you. Include your personal e-mail address and phone number on your profile.
 

Connections

Spend time connecting with people in your industry. If you are interested in securing a marketing based role in Manchester, connect with marketing professionals in that area. Similarly, if you are interested in working for a specific business, connect with relevant employees that work there i.e. hiring managers.
 

Get in Touch

There is no point having connections if you’re not going to engage with them. Draft a short, professional e-mail that briefly explains your position and send this out to any connections that are of particular interest.

A business might not always advertise a vacant position so you never know who might be hiring. Even if it’s a no, they may keep you in mind for the future or make you aware of other opportunities.

Providing you don’t spam your contacts you really have nothing to lose.
 

Activity

Be active. A redundant LinkedIn profile is no use to anyone. Like, share and comment on industry relevant topics and make sure you join and participate in networking groups. You could even go that one step further and write a post or two yourself. For tips on how to write your first LinkedIn post click here.

 

Your Social Outsource Team

We won't just do social media management. Social Hire will work with you to ensure your business sees great value from the service and that your team gets the most out of the service. Our social media experts are driven by the desire to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

Our group of specialists are an organisation that helps our clients boost their online marketing by offering social media management services on a monthly basis.

You might like these blog posts Five New Guerilla PR Techniques for Small Businesses, 3 Social Media Marketing Tips to Maintain Visibility on Mobile Devices, Though He Be But Little, He Is Fierce - Hiring Insights For Small Businesses, and 6 Mistakes Small Businesses Make with Social Media Ads (and How to Avoid Them).

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