Put the You in Your “Infomercial”

By Kim Monaghan

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Elevator PitchWherever you go, someone is bound to ask “what do you do?” Savvy job seekers, career professionals, executives, consultants and business owners understand well the success of employing a “30 Second Infomercial” or “Elevator Speech” to describe the benefits they offer a potential employer or client.

At every meeting you attend, come prepared to “pitch” and listen, odds are there are people there seeking to engage in strategic alliances, possible business partnerships and find rising stars that can help them achieve their professional and organizational objectives. So be smart and be ready. Start developing your own “Infomercial” by answering the following applicable questions:
 

“What service or skill do you offer?”
“What do you do for a living?
“Why are you qualified for this position or project?”
“Who is your target client?”
“What are the positive results or increased benefits you can offer?”
“Why are you the best person for the job or project?”
“What is your brand?”


Once you’ve answered these questions, fashion them into a few, succinct statements that accurately describe who you are and what you offer. Then start with a “hook” — a clever, statement that entices someone into wanting to hear more. But way before you deliver your pitch, note that true success lies in the delivery. This doesn’t equate to being smooth or incredibly poised, it means being real.

People can smell a disingenuous networker (or applicant) a mile away. Rather, your true success begins in being authentic while also being honest and engaging. It’s not easy but it’s doable. Think about it. We all want to be around others we like. So whether you’re delivering your pitch in an interview or at a chamber event, remember your best rule of thumb is to be yourself.

 

What does our team do?

We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach. When your business utilises social media management, Social Hire improve the presence of your company online and offer your business the lift it needs to improve.

Our group of specialists are an organisation that helps our clients boost their online marketing by offering social media management services on a monthly basis.

You might like these blog posts Social Media Marketing: Is Paid or Organic Best for your Business?, Social Media Pitfalls – And How to Avoid Them!, Why Job Seekers Are Turning To Social Media, and Benefits of an HR System for Small Businesses.

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