AJ Wilcox Shares His Top LinkedIn Ads Tips

By Tony Restell

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We recently had the pleasure of hosting LinkedIn ads expert AJ Wilcox on our series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:


Key topics we covered and questions that were addressed included:

  • For those who haven't set up a LinkedIn campaign before, what are the main choices you have to make as you create a campaign?
  • Can you explain how the newer Thought Leader format of ads works and how are you seeing those perform compared with company-branded ads?
  • Can we address the kinds of products and services where LinkedIn ads will and will not be profitable to run?
  • What are your views on promoting gated content and whether that's a good strategy?
  • What are typical costs per click and what kind of minimum budget do you need to embark on LinkedIn ads in a meaningful way?
  • How do the cheaper text-only ads you see around the edges of LinkedIn pages perform?
  • How much time does it take to manage and run your campaigns?
  • Any observations about recent changes to the LinkedIn algorithm?
  • Ad saturation - is there a maximum number of times the same ad can be shown?
  • What are some good ways to learn how to do LI ads?

A big thank you to AJ Wilcox for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.

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