Beth Granger Shares Her Top LinkedIn Tips

By Tony Restell

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We recently had the pleasure of hosting LinkedIn expert Beth Granger on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed included:

  • What concerns do you tend to hear people have about being more active on LinkedIn?
  • Why LinkedIn is like a 24/7 networking event and what that means for you and your business?
  • For someone who's just getting started on LinkedIn, what would you recommend they focus on initially?
  • How can you get more relevant content in your homepage feed?
  • How does the LinkedIn algorithm work to boost post views - and which content consistently performs best?
  • What's the importance of your Social Selling Index score?
  • How best to use the newsletter function on company pages?
  • Has the responsiveness of candidates who are "Open to work" declined in recent months?
  • How to get the most out of LinkedIn events since they changed the format?
  • Is it worth having a LinkedIn Profile Video?
  • How can small businesses owners make best use of the functionality of LinkedIn company pages?
  • What are some good ways to follow up with new connections and get conversations started? 

A big thank you to Beth for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.

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