Jo Edge Shares Her Top LinkedIn Tips

By Tony Restell

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We recently had the pleasure of hosting LinkedIn expert Jo Edge on our series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:


Key topics we covered and questions that were addressed are time-stamped as follows:

  • What can businesses do to grow their company pages? [01:57]

  • What are some simple steps people can take to start using video more on LinkedIn? [09:03]

  • What would be some advice for people who are just getting started with posting? [15:45]

  • What kinds of posts are most suited to being video posts? [24:30]

  • Should I post personal content on LinkedIn? [25:59]

  • What's the most effective way to promote events on LinkedIn? [31:59]

  • What is the difference between a LinkedIn connection and a LinkedIn follower? [36:02]

  • How can I make use of polls effectively on LinkedIn? [40:50]

A big thank you to Jo Edge for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.

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