Louise Brogan Shares Her Top LinkedIn Tips

By Tony Restell

We recently had the pleasure of hosting LinkedIn specialist Louise Brogan on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed include:

• Do you recommend a business focuses on posting from the company page, the business founder or the whole team?
• What are some tips you'd share to get the whole business posting effectively on LinkedIn?
• It's a struggle for coming up with ideas of what to post about. Can you give us some pointers on this?
• Is it still worthwhile posting to LinkedIn groups? It feels like they have a targeted audience, but are no longer that active?
• Who should we be connecting to? Would you recommend a broad connection strategy or a much tighter connection strategy?
• What kind of business wins is it realistic to expect from social media and within what kind of timeframe?
• Is a free account OK or should we be upgrading to one of the paid account options?
• What are your favourite features or tricks on LinkedIn, especially things you find people aren't using or don't know about?
• What is the right balance of content to be sharing - how many posts promoting our own content or services?

A big thank you to Louise for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.