Luisa Reynolds Shares Her Top LinkedIn Tips

By Tony Restell

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We recently had the pleasure of hosting LinkedIn expert Luisa Reynolds on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed appear here in the following order:

  • If someone is thinking about using LinkedIn ads, what do they need to know?
  • What targeting is available on LinkedIn ads and what formats of ads can be run?
  • What sort of spend should people be willing to invest in LinkedIn ads?
  • What resources are available to learn more about LinkedIn ads?
  • Why is it that some people seem to have different versions of LinkedIn and different functionality?
  • How do you use content pillars to structure content strategies for clients?
  • How to use awareness days/events within your content mix?
  • Do you recommend using Templates for content? Pros and cons?
  • Is LinkedIn the best platform on which to build your personal brand?
  • Do you have any views on lead gen forms on company pages?
  • Are there any opportunities companies are not taking advantage of on LinkedIn?

A big thank you to Luisa for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.

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You might like these blog posts Lead Generation: Email vs Social Media, 4 Types of Interactive Content Businesses Can Use to Boost Engagement, How SEO Can Grow Your Local Business, and Which Social Media Channels are Right for your Business?.

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