Petra Fisher Shares Her Top LinkedIn Tips

By Tony Restell

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We recently had the pleasure of hosting LinkedIn trainer Petra Fisher on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed include:

  • For someone wanting to invest more time in LinkedIn and improve results, what would be some of the things you would say they should prioritise doing?
  • To help anyone who's not generated business interest on LinkedIn, can you share some examples of how people have come to generate enquiries / win business through LinkedIn?
  • Will a post get seen by more followers based on the day/time of the post? If so, what is the best time/day to post for North America?
  • Any thoughts on obtaining better results in candidate conversion rates and additional insights on recruiting through linkedin overall?
  • How to approach people you met at a conference on LinkedIn?
  • If I want to achieve more on LinkedIn, do I need to upgrade from a free account to a paid account?
  • Given the fact that there are LI newsletters now, are LI articles even worth doing anymore?
  • Is it better to send a newsletter from your personal page or your company page? And can you invite your personal contacts to subscribe to a company newsletter?
  • How can you best handle receiving critical or unfriendly comment responses on LinkedIn?
  • Given the large numbers using LinkedIn on their mobile, is there anything you need to adapt in terms of your posting or your profile?

A big thank you to Petra for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.

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