Are Work-From-Home Programs The Key To Employer Branding?

By Nick Lorenca

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Key to Employer Branding

If there is a greater way to sell a candidate on a job then telling them "Oh yeah, and you get to work from home!", then I've yet to find it. There's a reason 43% of the workforce consists of workers who spend time working remotely. 


Think about how much stress you could omit if you could skip your morning commute, even for just a few times a week. Now consider how much more productive your team could be with a few extra hours in the week. As work-from-home employees are better equipped to avoid common office distractions you can expect teams to be more productive than those working in the office. Work-from-home benefits don't have to be a one-way street, employers can enjoy their own set of benefits as well. 


"LinkedIn's Winning Talent research shows that a poor employer brand or reputation does not just make it harder to find the best staff, but also impacts a company's bottom line. In addition to simply attracting better employees, a strong employer brand helps employee retention and engagement, so the true value is greater than the data suggests."

Chris Brown, Director of LinkedIn Talent Solutions


Consider these benefits that a remote work program can do for your employer brand. 

Opening the Talent Pool

In a candidate-driven market, as we're experiencing now, growing companies can't wait 30, 60, 90 days to find their ideal candidate in their specific region. The biggest benefit of remote work programs to employers is opening up the talent pool gaining the ability to hire talent from all over the country. 51% of those surveyed by CareerBuilder reported that remote work programs help attract candidates to the company. It can be difficult for employers to hire remote workers if they haven't done it before, to hire employees who will work-from-home you're going to need an experiencing partner that has navigated those waters before. 


Retaining Top Employees

Nick Bloom, conducted a study to evaluate the benefits of working from home. He found workers were more productive, got more done, worked longer hours, took fewer breaks, and used less sick time than their office counterparts. Those same employees reported feeling happier and quit less than those who weren't working remotely. Typically, when you speak with someone who works remote, they often speak of their lack of stress and newly found work-life balance. More satisfied employees equates to less turnover for your company. This means that your teams can perform without a hiccup and when you begin to add to those teams, we'll be here to help. 


Some of the top companies are joining the remote work trend, they've become the best at retaining and securing talent for a reason. They use a trusted recruiting partner who has spent years perfecting a process that coupled with a strong employer brand, secures top talent for their teams. 


About the Author: Nick Lorenca is a content marketer and sourcing analyst for a boutique recruiting firm, Fintech Executive Search Consultants. The recruiters at FESC have spent 20+ years solving challenges for some of the fintech and payments industries top companies. For unique perspectives on common recruiting problems and access to top quality talent visit our website or Linkedin company page.

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