How Social Media Has Flipped Recruiting On Its Head

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There's so much commentary around the transformation of the recruiting landscape. How social media is providing a recruiting option that undermines recruitment agencies and job boards alike.
 

Yet isn't this missing the bigger picture?


Step back from the day to day toil of your recruiting workload and one thing becomes very clear. The rise of social media has fundamentally changed the balance of power between candidates and recruiters - far more than it has between the suppliers of candidates.


Rewind just a few years and candidates danced to the recruiter's tune. Want this job we've advertised on our corporate site or our preferred jobs board? Well then Mr Candidate you'd better jump through the hoops we're insisting on, suffer our terrible online application forms and live with the dreadful candidate experience we provide. Have questions you'd like to have answered before you go ahead with making an application? Sorry, our job spec is a take-it-or-leave-it proposition.


To all intents and purposes, recruiters yielded the axe and decided which candidates would proceed to interview. The first chance most candidates got to ask a question of the prospective employer was at interview.


Contrast that with the situation today.


As we tiptoe into the beginnings of a modest market upturn, the dynamics have completely changed. Social media has flipped recruiting on its head and handed the power back to candidates. With your plethora of social media profiles and your eagerness to engage has come a huge new responsibility. The attractiveness of your employment brand is now in your hands; one false move and you could wreck it.


Most media attention to date has focused on the shifting balance of power between recruitment agencies, job boards and social media. LinkedIn and its social media cohorts stand to take the dinner from the plates of the more established suppliers. Yet in the context of what we describe above, this is the lesser story.

 

The real story is that the balance of power has swung firmly back in favour of candidates. The interactions needed prior to any application even being made have ballooned. Candidates can prod, question, debate and cajole without the slightest commitment of actually submitting an application. The ramifications are immense:

  • A far greater recruiting resource is needed to adequately serve the enquiries and interactions demanded in this new social media era
     
  • Candidates who ultimately apply for jobs are likely to be far more engaged with the employer and have a heightened chance of being a successful hire
     
  • Poor candidate experiences are increasingly being exposed and will come to be a distinct talent hurdle that employers will need to overcome
     
  • Your candidates can be won over, made advocates, brand ambassadors or alienated in ways that your organisation has never had to cope with before
     

So whilst the media focuses its attention on where the money is flowing, the shrewd recruiters amongst you will be more concerned with understanding how social media has changed the balance of power between candidates and recruiters - and deploying your teams and your strategy accordingly.

 

Your Social Outsource Team

The team at Social Hire won't just do social media management. Our team work closely with your team to ensure your business sees great value from the service and that your team gets tangible results.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Our digital marketing managers are the wizards that can give you the insight you need to grow your business. Have you had enough of making complex personnel choices that don't work well for your online marketing?

Do you have a desire to increase the engagement of your business by utilising digital marketing, but can't work out how to begin?

We're an organisation that helps our clients boost their social media presence by providing social media marketing on a monthly basis.

You might like these blog posts How Can Social Media Benefit You and Your Employees?, Is Workplace Conflict Having An Impact On Your Bottom Line?, 8 Best Practices for Social Video on Facebook, and How to Make Everyone Excited about Your Wellness Program [Infographic].

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