Social Media and AI: The Impact on Recruitment and Employee Selection

By Gaurav Belani

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The old ways of hiring, which involve going through dozens or even hundreds of boring resumes, are being replaced by new methods, where AI and social media are vital for finding suitable candidates. Social media gives recruiters a big pool of potential employees, and AI helps them find the best ones by uncovering the real people behind the CVs. AI analyzes the candidates' social media activity, providing insights into their personalities, values, and how well they might fit into the company's culture. 

84% of organizations now utilize social media for recruitment, and over 55% of recruiters say they find the best candidates for a certain job via social platforms. This modern approach makes the hiring process faster and reduces the influence of biases when making hiring choices.

In this post, we'll discuss how combining social media and AI can help you hire and find the best candidates. We'll explore how AI in social media is being used and why it benefits employee recruitment and selection.

Candidates Can Present Themselves in a Better Light 

Candidates can now use social media and AI tools to streamline the process, thus saving valuable time. For instance, they can utilize AI presentation makers to effectively showcase their skills and work, facilitating connections with prospective companies. With 79% of job seekers using social media during their job search, it's easier than ever for candidates to build their personal brands and get noticed by recruiters. 

Social media is where you can showcase your skills, experience, and achievements, ensuring you stand out to employers. This means that you can portray yourself in the most positive and professional light possible, thus making it easier for recruiters to identify you as someone who has the proper knowledge and expertise.

Job Postings Have Better Quality and Reach Now

Job postings are getting more interesting and reaching more people, thanks to AI and social media. Companies can use tools like AI image generators to create job ads that stand out. A new level of creativity has been reached. With that, both big and small companies can market their business on social media in a better way. In a way that draws and keeps attention. 

Now, it’s also easier than ever to utilize free videos and showcase certain companies and job positions in a good light. Embracing new methods has its perks in the new era of recruitment.  

This trend is becoming more popular as it allows companies to show candidates what working with them is like. For example, you can use a video ad to give potential employees a workplace tour, introduce the team, or showcase the company culture. Studies have shown that job postings with videos get 34% more applications than those without!

AI algorithms can also improve job postings by optimizing them for relevant keywords and adjusting formatting and readability. This helps job ads appear higher on job boards and Google searches, making it easier for employers to reach a broader range of candidates.

It’s Possible to Target a Specific Group of Professionals

Social media and AI help recruiters and companies target specific groups of professionals for particular roles. AI looks at past recruitment data to see what has worked, helping recruiters refine their strategies. This allows companies to use their resources better and focus on the best ways to find new employees.

On the other hand, social platforms like LinkedIn allow recruiters to search for candidates based on factors like job title, education, experience, or past jobs. They can then show ads to these targeted candidates, directing them to the company's profile and starting the application process. This way, recruiters can find the best people for the job while saving time and money on recruiting.

Collection and Analysis of Resumes and Portfolios Is Made Easier

Social media and AI make it easier for recruiters to collect and review resumes and portfolios. Hiring managers must often go through many resumes to find suitable candidates. According to Zety, they might get over 250 resumes for one job position. This means that a lot of time is spent looking through resumes, sometimes up to 23 hours for just one hire.

AI tools can speed up this process by quickly scanning each resume and pulling out important information like skills and experience. This saves time for hiring managers and helps them find the best candidates faster. Plus, when these tools are used properly, they can help reduce biases and highlight the most qualified candidates.

Helps You Attract Passive Candidates

Research found that 73% of potential candidates aren't actively searching for a job, but 87% would be open to new job offers if approached. Even if someone isn't actively looking for work, they might still put professional info on their social media profiles, making it easy for recruiters to see their skills and experience. 

AI can help find suitable matches by looking through social profiles, resumes, and online activity. According to a study, 94% of recruiters using AI tools like applicant tracking systems and candidate relationship management platforms confirmed it improved their hiring process.

What Social Media Platforms Are Used for Recruitment?

Today, 95% of recruiters use LinkedIn to advertise job openings and find candidates. LinkedIn is attractive to hiring teams because it’s the most extensive professional network globally, linking over 900 million people in more than 200 countries and regions. It also allows employers to target the right audience for their job listings, regardless of whether they're looking for full-time, part-time, remote, or project-based workers.

Employers also find Facebook useful because of its broad reach and ability to cater to different demographics. Currently, 60% of recruiting managers use Facebook for suitable job candidates. Many employers use Facebook to advertise jobs, promote their brand, and engage existing employees. You can also use the platform’s paid advertising model to reach the most qualified candidates. 

Twitter/X takes the third position on the list of favorite social networks for recruiters, with about 47% of them using Twitter to find candidates. Twitter allows recruiters to get creative by posting videos, photos, job alerts, links to company career pages, and job listings using relevant hashtags and keywords. 

Recruiters can also reach campaigns to ensure more people see their tweets and know about the job openings.


Using AI and social media is the secret to getting better recruiting results. It helps recruiters see beyond resumes so that they can make fairer choices. By combining AI and social media, organizations can reach more people, make their company look better as an employer, and speed up the hiring process. 

However, companies need to remember that AI is just a tool, and as such, it will produce the best results when combined with human expertise to drive business success.

About the company

We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Our digital marketing managers are the wizards that can give you the insight you need to grow your business. Have you had enough of making complex personnel choices that don't work well for your online marketing?

Our specialists are a team that assists our partners improve their presence online by producing online marketing on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you use our services.

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