The e-commerce marketing tips we will discuss in this article are critical for businesses in 2023.
In the last two decades, the share of e-commerce in the retail industry has witnessed a steady increase. Automation in Ecommerce business boost business growth. Companies can adopt the latest automation technologies such as auto-generated QR code generations, CRM, and automatic invoice generators to leverage the advantages of automation in their online business.
In 2020, the global e-commerce industry exceeded $4.2 trillion. It’s expected to get to over $7.3 trillion by 2025.
Image via Statista (alt: graph showing global e-commerce growth from 2014 to 2025)
To exploit this sea of infinite opportunities, many businesses have entered the e-commerce industry. The number of digital buyers has drastically increased, and the marketing battle has intensified.
In trade, the battle is fought by companies but won by brilliant marketing.
If you’re in the e-commerce domain and are looking for marketing tips to stand out in this competition. Here are some e-commerce marketing tips for beginners to help you sail through.
Just like marketing in any other area, e-commerce marketing needs a solid plan and strategy to make a mark in this competitive world.
To help you make a brilliant marketing plan, below are some e-commerce marketing tips that will come in handy.
Search engine optimization or SEO for e-commerce means optimizing your online shop for search engines. It makes your business appear first in search results.
But why does SEO top our list of e-commerce marketing tips?
In this nail-biting competition, investing more into SEO is vital to driving more organic traffic to your website.
A good SEO strategy for e-commerce requires ample market research, which can be daunting. Thankfully, there are many market research and SEO toolkits to help you do that.
Moreover, to improve your organic search result ranking, keywords are crucial. Make sure to add the right keywords to your content to improve its ranking.
The marketing budget you allocate to SEO will increase your online visibility, and this can prove to be a game-changer.
Influencer marketing is one of the most effective e-commerce marketing tips to make your brand known. People of all age groups follow different social media influencers.
Influencer marketing can be affordable, depending on the influencer you choose. For instance, a micro-influencer is likely to charge less than a mega-influencer.
According to a report, influencer marketing crossed over $13 billion in 2021. The return on investment or ROI for influencer marketing has been more than 5 times for every dollar spent.
So, to get the desired push for your e-commerce business, collaborate with a social media influencer who has followers from your target market.
Influencers can also act as ambassadors for your brand.
Just as the name suggests, marketplaces are places where trade takes place.
Online marketplaces like Amazon or eBay have millions of customers browsing for different products. This makes listing your products on such marketplaces one of the most useful e-commerce marketing tips you can practice.
Online marketplaces can give your e-commerce business the necessary podium to get known among customers.
Usually, these marketplaces work on a commission basis, and you have to pay some listing charges as well. So, it is best to list only a few of your best-selling products.
Another tip is to list on marketplaces which will help you build trust among customers and create brand loyalty.
Create attractive listings on marketplaces to attract customers and be sure to use your brand’s packaging.
Social media has penetrated every part of human society. It has become a routine part of our lives and carries unimaginable potential as a marketing channel.
One of the most important e-commerce marketing tips for beginners is to devise an optimal social media marketing strategy.
Video content is very promising for marketers these days.
Creating video content for your marketing needs can seem a bit tricky, but with the right tools, such as video templates and premiere pro presets, it is quite doable.
TikTok is one of the latest social media platforms which has created a buzz.
The number of active monthly users of TikTok is over a billion. This has made TikTok one of the most important platforms for marketing.
Another social media platform that marketers are extensively using is Instagram.
Instagram has over 500 million daily active users, and since Facebook owns Instagram, running ad campaigns on Instagram can fetch you double the benefits.
One of the best e-commerce marketing tips for beginners is to use online adverting options such as PPC (Pay Per Click) marketing and social media ads.
PPC is a model of online paid marketing in which you pay some money to the publisher only when a user clicks your ad.
PPC marketing can be used on different search engines or social media platforms.
For instance, Google Ads is widely used by marketers all over the world. This is because most people use Google daily to search for products, services, and answers to their questions.
Social media ads could be static image ads, video ads, Instagram Stories ads, and more. They create brand awareness and drive traffic to your website.
However, you should carry out some research on what social media platform is commonly used by people in your target market.
The ROI for PPC is quite good, which makes it one of the best e-commerce marketing tips for beginners. It can get the right audience to your listings or website for a small amount.
Remarketing or retargeting is one of the must-follow e-commerce marketing tips for online marketers.
Remarketing is a process of serving ads to people who have visited your web pages or websites or have shown some interest in your offerings but did not proceed with them.
It also includes previous customers who did buy something from you in the past.
Since you get a second chance with potential customers or previous customers in remarketing, the success rate climbs significantly. It gives an advantage as these customers have already seen or know about your brand.
So as a beginner in the e-commerce domain, your remarketing strategy needs to be impeccable.
You will be dealing with enormous amounts of customer data. Data profiling will come in handy in making the most of your database. Use data profiling tools and software to profile and organize your customer data for remarketing.
A big pain in the neck for most e-commerce beginners has abandoned carts.
The cart abandonment rate across all industries is almost 60%. There are diverse reasons why customers hesitate after choosing products and adding them to a cart or why they back out at the last step.
What’s the tip to solve this?
An easy and efficient way to tackle this concern would be to reach out to these potential customers. Offering discounts or other offers can be an excellent way to convert them into buyers.
These efforts do not guarantee 100% success, but they are worth a shot.
Also, having a defined approach for remarketing would be essential in dealing with abandoned carts.
Email marketing is still the most preferred marketing channel among marketers and one of the most appreciated e-commerce marketing tips.
Email marketing generates leads, increases sales, creates brand awareness, and even increases brand loyalty.
The first step for successful email marketing is to capture more email subscribers.
Regularly sharing good and useful content via newsletters or blogs can be helpful. The content should not always be about selling your products but a subject people might be interested in.
Once you have most of your potential customers’ emails, run your email marketing campaign to promote offers or discounts. Engage with these potential customers regularly.
You can integrate your email tool with a good sales CRM solution to manage your sales data in a centralized mode. It helps your sales team with easy access to required data in a secure mode.
You should also customize welcome or thank you emails to leave a good impression on your new and existing customers.
One of the important e-commerce marketing tips for beginners is crafting up-sell and cross-sell strategies.
Upselling is simply a way to sell higher-end or more expensive products to existing customers to increase your average order value or AOV.
Upselling can increase your revenues with very little or no extra marketing cost, but it can also make customers run to your competitors if not done wisely.
You should try to make the customers aware of the availability of the higher-end or premium version but not force them to buy it. The relationship with your customers should always be the priority.
Similarly, for cross-selling, trying to sell related products can be a boon or bane.
An existing customer already trusts your brand, so cross-selling can be viable. But again, pressuring the customer can prove horrendous.
There should be some consideration about the preferences and spending capacity of the customer.
Last of our e-commerce marketing tips—create a customer support team.
Providing precise and timely customer support to existing and potential customers can do wonders for your business. It can give you an edge over your competitors.
Also, a smooth and comfortable customer service experience can earn you free word-of-mouth marketing. It can also help you close deals more smoothly with sceptical potential customers.
With ever-increasing customer expectations, real-time customer support is becoming popular. But hiring the necessary manpower can prove to be a costly affair.
Solve this challenge by implementing live chat software to work alongside your customer support team. It’ll help you meet customers’ expectations.
The important thing to consider is that “customer support is not to sell but help.” This approach might not produce immediate results in conversions but is very fruitful in the long run.
The 10 e-commerce marketing tips for beginners we’ve discussed in this article will be beneficial for you as you launch and grow your e-commerce business.
Based on your company's mission and vision, these marketing tips will help you make a superb marketing plan. So, what are you waiting for? Start implementing!
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