This massive reach using Facebook Ads can be greatly beneficial for businesses as it can help in growing brand awareness, generating leads, and even conversions.
However, without the right strategy in place, it’s not possible to get the most out of your Facebook Ads budget.
So, what can you do to get more conversions from Facebook Ads?
Let’s find out.
Image via We Are Social
Here are the different ways through which you can grow your conversions through Facebook Ads.
To improve your conversions, you need to optimize your ad first. Visuals play a major role when it comes to Facebook Ads as they help in attracting the attention of your target audience.
So, it’s critical that you put effort into creating powerful visuals that can stop your audience from scrolling and get them to click on your ad.
To do this, you should get your graphic design done well. Additionally, you shouldn’t overload your content with text.
Try to put up videos or GIFs instead of static images as motion can help you attract the attention of users.
Finally, irrespective of the type of visuals, make sure you don’t use low resolution or poor quality content as it’ll drastically affect your click-through rates (CTRs).
For instance, note how Google Developers has created this high-quality visual for their Facebook Ad.
Image via Facebook
Apart from the ad creative, you also need to focus on the ad copy. This is the caption that appears on top of the creative and it’s also the place where you can add the most amount of text.
But here’s the thing.
Adding too much text to your copy can be counterproductive as most people may not care to read through it.
So, you should try to write a well-written crisp ad copy that can engage your audience. It should complement the visuals and also instruct the audience what they must do.
That’s why it’s critical to add a direct call-to-action (CTA) in your copy to make sure that your audience knows exactly what you want them to do.
You can use words like “buy now” or “get now” to get your audience to buy from you.
When you want to drive conversions through Facebook Ads, it’s essential that you also pay attention to the ad format that you choose.
Facebook offers a plethora of ad options such as carousel ads, collection ads, canvas ads, photo ads, video ads, and even link ads, among others.
Based on the type of products or services you’re promoting, you should choose different types of ad formats using your social media management tools. For instance, if you want to promote multiple products at once, you should choose carousel ads.
Apart from the ad format, you also need to select the right campaign goal. Is it that of driving traffic to your landing page or getting people to purchase your products?
Based on your goals, the cost of the ad may vary and so will the reach.
To figure out which format and goal work the best for you, it helps to conduct A/B tests. These A/B tests will help you determine which combination gives you the best results possible.
Once you’ve got your ads up and running, you should start looking at their analytics using the analytics tools regularly. This can help you figure out who’s seeing the ad and taking action and who’s not.
Based on the insights that you can gather from the analytics, you can optimize your ads and target them better.
This, in turn, can help in improving your conversion rates.
Facebook Ads can be a great way of getting people to buy from your brand. To improve your conversions through them, you should create powerful visuals to attract your audience.
Additionally, you must pay attention to your ad copy and incorporate a CTA in it to direct the users to take the action that you want them to.
It’s equally important to choose the right ad format. For this, you can conduct A/B tests and find out which one works the best for you.
Finally, analyze your performance and optimize to get better results.
Do you have any questions about the Facebook Ads optimization methods mentioned above? Let me know in the comments and I’ll answer them.
At Social Hire, we don't just do social.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we take a different approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.
Our group of specialists are an organisation that helps our clients boost their social media marketing by offering social media management services on a monthly basis.
You might like these blog posts SME Advice - Is There Something in Innovation for Everyone?, The 5-Step Guide For Small Business Productivity, How to Prevent a Social Media Crisis, and The 2 Greatest Life Hacks for Salespeople.