5 Advantages of Mobile Marketing for Businesses

By Alex Slichniy

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Have you ever wondered how you could quickly reach out to more customers?

If yes, you must start using channels which resonate most with consumers, such as mobile marketing.

It offers many unique benefits listed in the infographic below by AppGeeks.

Let’s take a look at the following five.

 

Omnipresence

Today, mobile penetration is over 90% for U.S. adults. That said, high rate of adoption is not the only reason why mobile devices have a huge potential as a marketing tool.

Other two compelling factors are:

  • People carry their mobile devices wherever they go;
  • On average, people check their smartphones more than three times every hour.

In other words, a well-crafted mobile marketing campaign can help you not only reach out to more people than before but also get them to engage with you faster.

 

Ease of Use

Mobile marketing campaigns, whether they are MMS or SMS, are typically short, simple, and straightforward. These three qualities increase the chances of consumers reading or watching your entire campaign and making purchases by clicking the inserted link.

 

Easy to Track

Even the most well-designed campaign will eventually prove useless if you can’t measure its impact. Thankfully, this is not a problem with mobile marketing campaigns.

They are super easy to track and analyze because users will either click on the links or not. Measuring the click-through-rate of your campaign will give you a fair idea about your campaign’s success or lack of it.

 

Cost-Effective

Compared to traditional advertisements, SMS and MMS messages are considerably cheaper, making mobile marketing a great option for all those businesses that have budget constraints.

 

Higher Response

Consumers are more likely to make a purchase after reading a mobile marketing campaign then after watching a desktop marketing campaign. According to a survey, compared to the average desktop conversion rate, mobile conversion rate has increased by 64%.

 

Want to know more reasons why you should embrace mobile marketing?

Check out the infographic below, which provides greater insights into the advantages of mobile marketing and also shows how top brands are leveraging it to improve their bottom-line.  

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