8 Copywriting Hacks to Drive Business from Social Media

By Gaurav Belani

As a copywriter, do you often wonder what you can do differently so that a business can see growth in its sales? Several hacks can change how you write for a business looking to scale through social media.

Copywriting hacks to drive business from social media are writing relatable, thoughtful content in simple language. The length of the posts and call-to-actions should be according to the platform. Don't be afraid to use AI or repurpose your work. Focus on building a community through your copy. Driving growth through social media isn't about just posting anymore.

A thoughtful and well-written social media copy is needed to build an online community. It establishes a relationship of trust between the business and its customers, thus driving its growth through social media.

Copywriting Tips to Drive Business From Social Media

1. Relatable Content Gets Business via Social Media

To make someone believe in your posts, weave a story around your products to interest a potential customer and make them believe in the brand. It will ultimately lead to more conversions. The bottom line is to sell a story through your posts on social media. Have a list of such stories that can explain the usability of products the business deals with.

Think of it as an inventory, but this time, it is for stories that will highlight the brand. For example, you are copywriting for a newly launched bridal sneaker brand. A post on Instagram relates a story about how a bride danced through the night at her reception without her shoes becoming a problem.

This story engages the customer while demonstrating the comfort of the said brand's shoe. Relatable content is what copywriting for social media posts to drive business must aim at. I’ve explored the value of great content further in my article on how B2B firms win clients on social media.

2. Put Thought Into Your Writing to Attract Customers

Quantity can never replace quality. To stay relevant and attract customers to a business, promoting it on social media is imperative. Businesses can grow manifolds through this. However, the catch is not to go overboard with generic and repeatable posts. The idea is to post less but create unique posts that stand out, relate to the ethos of the brand/product, and tell a story the customer can connect to.

Put some thought into the post that you are writing for. Create a brand value. Something that people can associate the brand with. It could be a tagline, a hashtag, or a signature template. Understanding this with an example, ‘Just Do It’ brings Nike to mind. You can picture the quality of the products they provide. It also instills a sense of self-assurance and confidence in oneself.

That is the power of thoughtful copywriting. Writing and putting out five posts every week that increase the brand value is better than posting 15 generic ones that do not add value. Shailen Vandeyar from Funnel Teacher says, 'Social media is not about shouting the loudest. It’s about singing the sweetest tune. Make each post a hit single, not just another song in a garbage album!' You can check out his article on social media copywriting to find inspiring examples of how successful brands are doing it!

3. Length of Posts According to Social Media Platform

Appreciate the nuances of each platform to drive a business’ growth through social media. For example, on X (formerly Twitter), the character limit is 280, as the platform is known for and promotes concise posts. My article on organic business growth tips on X (Twitter) will help you get the most out of your campaigns.

On the other hand, Instagram lets you use 2,200 characters per post, allowing you to add content to your posts. Even though Instagram offers a bigger character limit, putting out lengthy captions can be off-putting for some customers, distracting them from the main point. Reserve long posts for platforms like LinkedIn.

4. Work on Platform Appropriate Call to Action

You want to write a copy to generate leads, nurture them, and eventually lead to conversions. You write an appropriate copy that checks all the boxes, but what will lead the customer to engage and invest in the brand is a call to action. Place it at the end of every post. You create noise about the business through your writing and ensure the customer follows through with a call-to-action that is platform-specific.

This means that a particular kind of call-to-action that works for Instagram may not work for Facebook, LinkedIn, or X. Placing links that lead the customer to the brand website works well for X, LinkedIn, and Facebook. ‘Link in the Bio’ is what works for Instagram. At the end of the post, you ask the customer to visit the website or explore the course by clicking on the link in the bio.

5. Focus on the Language While Copywriting for Social Media

Use language that is simple and easy to understand. Always use an active voice, as it brings clarity to the sentences. It puts stress on the subject. Keep the sentences concise. Long sentences only make reading the post tedious.

Use hashtags that will attract customers to the business and use them to search for the business in the future. Use emojis to build interest and attract customers to the business. However, do it depending on the platform you are writing for.

6. Use AI Tools to Get That Extra Edge in Your Writing

According to a report by Hubspot, 71% of marketers said that the content created using AI tools performed better than the content created without AI. Automation isn't a threat to our existing jobs; it is rather a tool that simplifies things. The same report states that incorporating generative AI while creating content on social media gave them immense success, making them 185% more likely to use it in the future as well.

Generative AI can help brainstorm for ideas and can even help kickstart an idea you may be working on. But it can never replace the touch of a human. Nevertheless, it is a great tool to assist you in making your copywriting even better.

7. Don’t Be Afraid to Repurpose Your Work

Rebrand and repurpose the work that has worked for you in the past as either a template for future posts or tailor the content by different social media platforms. For example, you wrote a blog post for a brand.

Use snippets from it to create posts for platforms like Instagram. Post long-form content on platforms like LinkedIn, where people like to read long pieces. This strategy is good for showcasing the brand/product you are copywriting for on various social media platforms. It increases visibility tremendously and will make people say, “You are everywhere”!

8. The Copywriting Should Focus on Building Communities

The things that work more on social media for businesses in terms of revenue is if they can create a relationship with their customers. A copy that does this will resonate more with the customers and be profitable for the business. Giveaways, positive customer experiences in the posts, and highlighting how the business gives back to society are some ways of building a community through social media.

  Back to Small Business blogs