Boost Website Traffic Now With A Social Media Giveaway

By Georgi Todorov

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Boost Website Traffic Now with a Social Media Giveaway Brands are using social media giveaways to drastically increase their followers and email lists. 

Social media users just love giveaways that are hosted on platforms like Facebook and Instagram. Giveaways are free to enter, fun, and engaging for both the user and the brand that's hosting the giveaway.

This is the perfect recipe for getting a massive amount of people to focus on your brand. Now, website owners and blogs are using this recipe to effectively boost website traffic quickly.

Find out how you can effectively boost your website traffic in a short period with a social media giveaway.

What Are Social Media Giveaways?

Giveaways are marketing campaigns that allow people to submit an entry to win a prize. 

Companies use giveaways to generate a ton of hype around their brand and its products. 

Due to the popularity of social media, brands are now hosting giveaways on platforms such as Facebook and Instagram. 

Online social media giveaways are digital, which makes the process of generating new leads and followers an efficient one. 

How Websites Get Traffic from an Instagram Giveaway

A giveaway that is hosted on Facebook can potentially reach a broad audience of Facebook users. You can use your giveaway to direct that audience to your website.

Most social media giveaways require users to simply follow the brand to enter the giveaway. Other entry methods include:

  • Tag a friend
  • Like, comment, or share this post
  • Submit your email
  • Visit our website 

Most Facebook or Instagram users will have no issues with simply visiting a website to stand a chance of winning a prize for free

Shopify store, Coconut Bowls received over 220k page views during a single social media giveaway. Their giveaway also resulted in 41k new email leads and 37k new social media followers.

This is a great example of how a single campaign can be used to achieve multiple goals.

How to Host a Social Media Giveaway

The idea behind hosting a social media giveaway is straightforward. Sponsor a prize, people enter for free, one random person wins.

However, hosting a giveaway on social media doesn't guarantee success. It can be even more difficult if your main objective is to direct Facebook traffic to your website.

If you want to push for maximum results from your giveaway, you will have to plan and execute your giveaway in the best way possible.

The sections below have tips on working with the most crucial aspects of a giveaway. These include: 

  • The goal of your giveaway
  • Selecting a relevant prize
  • Launch and promotion

The Goal of your Giveaway

Giveaways are ideal for achieving the following:

  • Increase social media followers
  • Grow email lists
  • Boost website traffic
  • Increase engagement on social media
  • Creates new app downloads and sign-ups
  • Increase plays on a YouTube video

Brands achieve these goals by creating an entry method that requires a user to perform one of the above actions. 

If you were looking to grow your email list, then you could say, “enter your email and you could win big!”. The same goes for the rest. 

To boost website traffic, you can direct social media users to your website to enter. “Visit our website to enter”. 

You can also direct users to your about page or product page if they wish to learn more about your brand and products. This is a great way of using your giveaway to get people to discover your brand and website.

It doesn't have to end there. You can go big with your campaign and set multiple goals. This can be achieved by allowing users to submit bonus entries.



After a user completes their entry, you can provide them with the option of submitting a bonus entry to improve their chances of winning. 

A bonus entry can be submitted by performing the actions listed above (follow us on Facebook, like this post, download our app, etc.).

Select a Relevant Prize

Social media users love exceptional content that has the ability to draw them in right away.

Your giveaway prize has to be just that. It needs to be something of great value to the user. 

Now, you could just sponsor the most popular electronic item or gadget as your prize to bring in tons of entries.

However, you could end up with tons of poor quality leads. These are the kind of leads that have little to no interest in your brand. They just entered for the prize.

Because of this, you must select a prize that will entice your target audience.



Topaz Labs, a photo editing suite, has a target audience with a similar interest in photography. Their goal was to attract a photographer centric audience with their giveaway, 

The best way to accomplish this was to offer a prize that included their photo editing suite, a photographer backpack, and DJI Drone. 

Their prize is a great blend of their own product (software), an essential item (backpack), and a luxury item (photography drone).

Promote Your Giveaway

Giveaways are viral content on social media. You can expect tons of engagement on your giveaway launch post when you finally share it to your timeline.

However, this might not be enough to promote your campaign. You must treat your giveaway the same way as you would treat any major marketing campaign. Go all out!

Marketing your giveaway on all of your established marketing channels, such as:

  • Email
  • Website
  • Podcasts
  • Traditional media (newspapers, magazines)
  • Social media influencers

 

Email

Your social media giveaway can be an excellent opportunity for your brand to send out engaging emails. You can send out emails before, during, and after the giveaway.

You can announce your giveaway, along with all the details, in the first email. Then send an email around a week before the giveaway ends to remind people to enter. 

The last email can be after the giveaway has ended. You can use this email to announce the winner and provide participants with a consolation prize, like discounts for your store.

Be sure to include links to your website in these emails so that you can direct your email subscribers back to your website. 

 

Website

You can host the giveaway on your website by embedding an entry form onto the giveaway page. This can be done with a giveaway management service. 

Because the entry form is on your website, people will have to visit your website to enter. This can instantly boost website traffic.

After an entry is completed, you can redirect users to other pages on your website with a clear call-to-action. 

For those websites that have an active blog, you can create blog posts to promote the giveaway. For example, a blog post that has all the details of your giveaway and the prize.

 

Podcasts and Traditional Media

Podcasts have been around for a long time, but have recently skyrocketed in popularity. It is quickly becoming a great platform for brands to market themselves.

You can create an entire podcast episode that’s dedicated to your giveaway. If you don't have a podcast, then simply sponsor someone who does and they will mention your giveaway in their upcoming episodes.

Traditional media like newspapers and TV are still relevant in a lot of locations. If your target audience is still reading the local newspaper, then you can advertise your campaign there. 

 

Influencer Marketing

It makes complete sense for a brand to team up with someone that is already established on social media to promote a giveaway. 

If you plan on hosting your campaign on Instagram, any established influencer can quickly pass the news of your giveaway to their followers. 

But before you get started, try to find an influencer that is a perfect match for your brand. Their followers should align with your target audience.

Some of the best online growth hack strategies involve a social media giveaway. It is the most efficient way to grow your audience in a short time frame.

Social media giveaways have also become an efficient means of driving traffic to your website. Facebook and Instagram users that flock to your giveaway post can easily be redirected to your website to enter the giveaway.

 

To ensure that your giveaway brings in the maximum results, follow the tips provided in this post.

Have you hosted a social media giveaway before? Let us know in the comments below.

 

About the company...

At Social Hire, we don't just do social media.

Our group of specialists are an organisation that helps our clients boost their online marketing by offering social media management services on a monthly basis.

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