Building a Targeted Email List: The Importance of Finding the Right Contacts
By Ellie Yantsan
Due to advances in modern technology, email marketing has become one of the most effective tools for communication with the targeted audience. However, the usage of email campaigns is highly dependent on the quality of the email list being used. In this instance, it makes much more sense to create a more competent email list to generate the wanted response instead of flooding the internet with emails, hoping that something will eventually stick. This article discusses where to find the most useful and targeted email list, the sources for creating a company contact list, and how to use them for the best results.
What is an Email List?
An email list refers to the aggregation of email addresses utilized by firms to convey to users or other firms. These lists can be used for promotional purposes, mailing lists, advertisements, and commercial solicitations. An email list can be considered the core characteristic of email marketing since it provides a way to deliver targeted messages to consumers and other members of the target audience.
However, not all email lists are equal. The relevance of the contacts in it measures the quality of an email list. Hitting a highly filtered list, which means people or companies that may be interested in your products and services, will be more effective than an inconsistent list of contacts.
The Importance of Company Contact Lists
Email marketing is about more than just collecting as many contacts as possible. It is about collecting the correct contacts. A compiled and updated company contact list is a powerful tool for business communications that can help address the main challenges of reaching key decision-makers and opinion leaders.
The Right Contacts for the Right Relationships
Relevance is fundamental to any business relationship. The recipient will usually understand and appreciate your message whenever you communicate with the correct person. For instance, sending a message to a company's marketing manager or proposing a new means of advertising makes more sense than writing to the human resource department of the same company. That way, you can form genuine and effective business contacts, a particular outcome of contact management.
Sales Outreach Opportunities
The accuracy of the address list can bring new sales leads in the communication throughout the targeted mail. Your list comprises people or firms who may be interested in your products or services, and hence, your salespeople work with warm leads rather than going through cold calling. This increases the conversion rate and optimizes the company’s sales funnel. Also, when your sales outreach is specific and addressed to the needs and challenges of the contacts, you create more opportunities as the company to which the contacts belong will perceive the business proposal as comprehended and valuable.
Where to Find Company Contact Lists
To build an email marketing subscriber list, one must have the proper email addresses. However, it is fortunate that the company contact list can be located in various places.
Online Directories and B2B Databases
Trade listings are handy when it comes to finding contact details. Contact details can be found easily in the online directories and B2B databases. Some of these platforms include LinkedIn, ZoomInfo, and Crunchbase, all of which have extensive information compiled and organized by business professionals in different industries. They enable the users to filter by contacts and select those they already know by using attributes like job title, company size, industry, and location. Using these databases, you can reach the right contacts comparatively faster and add them to your email list.
Trade Shows and Networking
Business fairs, B2B exhibitions, and meetings provide great chances to collect contact details. Indeed, whenever you participate in such events, you can get to know potential clients or partners, create trust, and then arrange for an actual contract exchange.
Public Records and News Releases
State records and newspaper articles may also contain valuable contacts. Almost all companies issue press releases, reports, or announcements containing information about the contact persons. Publications include contacts in media relations or public affairs, which can be obtained by frequently checking such publications.
Social Media
Some of the best ways to get contacts include using social sites primarily designed for social interaction, such as LinkedIn, Twitter, and Facebook. LinkedIn, in particular, is a favorite hunting ground for B2B marketers. When searching for Companies, Jobs, or Industries, one can find a specific contact and communicate with him. Responding to their comments or sending them direct messages can make them permit you to send them emails before subscribing.
Manual Searches
While it is advisable to let the system automatically pull relevant contacts, there are cases where a user may need to research. These include identifying contacts through websites of various companies, phone directories, or search engines to search for relevant employees. The downside of this method is that it could be time-consuming. However, it produces precise results when, for instance, searching for people with particular qualifications in specific industries or firms.
List Building Tools
Although conducting a manual search and other conventional approaches have benefits, they can be tedious and consume much time. Luckily, several automation tools automate audience targeting when sending emails.
Snov.io
Snovio is a comprehensive tool designed to help businesses find and verify email addresses, build targeted contact lists, and manage outreach campaigns. Some of the features for list building include the email finder, an email verifier, and automation of drip campaigns. The possibility of searching for contacts by company domain, job title, or social media makes you build a strongly targeted list on Snovio. It also includes the ability to verify the list of recipients’ email addresses by checking for the existence of mailboxes, thus avoiding the inclusion of invalid or outdated email addresses in the list.
Hunter
Hunter is a successful software for getting professional email addresses. It has an extension that can be added to the browser to help you identify all the email addresses linked to any site, which is useful when taking contacts from a site. Hunter also comes with an email validation to ensure that your collected email addresses are authentic. With its integration options, Hunter can be easily integrated with CRM systems and, therefore, be handy for the sales and marketing departments.
Skrapp
Skrapp is a lead generation platform that allows you to identify real B2B email addresses. It links with LinkedIn to enable the collection of contact details of the connected social media user from their profile. Skrapp helps create targeted email lists using email finder and domain search tools integrated into the platform. Like the other tools presented before, namely Snov.io and Hunter, Skrapp also provides email validation to provide you with a clean list.
Conclusion
Nurturing an email list is highly important for any business that aims to improve the outcome of its e-mail advertising campaigns. Concentrating on the right people gives you a better chance of building more appropriate business relationships, identifying more potential clients, and being more successful. When getting business leads from business directories, social media platforms, business events, or business email address tools like Snov.io, Hunter, and Skrapp, you must ensure that your list is genuine, current, and updated.
Email lists are an asset that allows reaching the right audience and keeping the business going.
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