Create an efficient and attractive website for your business

By Maria Baker

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One thing is clear: no company can get by today without an online presence. This also applies to small and medium-sized enterprises. If you want to present yourself on the Internet, you need more than social media marketing. With your own website, you ensure an individual presentation independent of the major networks such as Facebook, YouTube, and Xing. A company website is much more than your business card or your figurehead on the web. It is the prerequisite for reaching your target group with strategic content marketing. There are several steps to consider before implementing a website.

What do you need to consider creating an efficient website?

A robust and flexible content management system is the basis for any website. Beyond that, it's all about clear and user-friendly information architecture. Your corporate website is much more than a figurehead on the web. It must be technically flawless, have fast loading times, and be displayed perfectly on different devices. You can select from a variety of layouts and features for your website

Clear answers to user questions

A successful business website must answer the questions users ask during a Google search as quickly as possible. That's why it's important to know: What exactly are users searching for? Then optimize your content for these strategic keywords.

Important steps to take

Step 1: Choose a web host

When it comes to quality hosting, it is important not to skimp. Choosing the right provider for your business is a top priority decision - it's not an expense, it's an investment. After all, hosting is about storing your website and data in a place where it can be accessed anytime, anywhere via the internet. Good hosting means that your website is fast, always accessible, and comes in an affordable, scalable, and low-maintenance package.

Step 2: Find the right domain

Before you start programming a website, you should think about a fitting domain name to represents your brand. This is a crucial step, as it can give your business instant credibility. With so many already existing websites, you'll have to be creative to find a domain name that is still available. For the website to be found easily, the following things should be considered when choosing the name: 

  • The domain name should be easy to remember and reflect the purpose of the website
  • Keep it short and concise
  • Your name should also be easy to pronounce and spell

Step 3: Design your website

A good web design needs to be:

  • Simple - Your website should not visually overwhelm visitors
  • Easy to navigate - Controls on a website must be visually clear. An operation that makes use of clear symbols is ideal
  • Optimized for smartphones - For mobile websites, choose templates or designs that are consistent across devices. Use responsive web design
  • Short in loading time 

Certain technical know-how is indispensable. If you have difficulties, do reach out to a professional web designer who can help one set the right priorities and select suitable partners and software.



The kind of stuff that Social Hire do...

We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.

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