One thing is clear: no company can get by today without an online presence. This also applies to small and medium-sized enterprises. If you want to present yourself on the Internet, you need more than social media marketing. With your own website, you ensure an individual presentation independent of the major networks such as Facebook, YouTube, and Xing. A company website is much more than your business card or your figurehead on the web. It is the prerequisite for reaching your target group with strategic content marketing. There are several steps to consider before implementing a website.
A robust and flexible content management system is the basis for any website. Beyond that, it's all about clear and user-friendly information architecture. Your corporate website is much more than a figurehead on the web. It must be technically flawless, have fast loading times, and be displayed perfectly on different devices. You can select from a variety of layouts and features for your website.
A successful business website must answer the questions users ask during a Google search as quickly as possible. That's why it's important to know: What exactly are users searching for? Then optimize your content for these strategic keywords.
When it comes to quality hosting, it is important not to skimp. Choosing the right provider for your business is a top priority decision - it's not an expense, it's an investment. After all, hosting is about storing your website and data in a place where it can be accessed anytime, anywhere via the internet. Good hosting means that your website is fast, always accessible, and comes in an affordable, scalable, and low-maintenance package.
Before you start programming a website, you should think about a fitting domain name to represents your brand. This is a crucial step, as it can give your business instant credibility. With so many already existing websites, you'll have to be creative to find a domain name that is still available. For the website to be found easily, the following things should be considered when choosing the name:
A good web design needs to be:
Certain technical know-how is indispensable. If you have difficulties, do reach out to a professional web designer who can help one set the right priorities and select suitable partners and software.
The Social Hire team don't just do social media.
Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.
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