How Mobile Apps will Change your Event Management

By Jeanette Maister

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Even the most experienced recruiters have trouble when it comes to mastering event management. But, it is something they are responsible for so that candidates can have a harmonious experience when it comes to battling it out with everyone else at high-volume events. To provide this, recruiters need a system that’s simple to navigate and easy to access during every aspect of the event. Technology in the recruiting world is no joke these days. If you’re not using something to make event management easier, you’re missing out on a lot of opportunities in your events.

Mobile apps are determined to change the way we look at event management! Make sure your business stays ahead of the competition by understanding the tools available to simplify your next recruiting event.

Transform your event recruitment…in an instant!

High-volume recruiting isn’t everyone’s speciality. Luckily, there are tools out there to help you understand what you’re struggling to implement in events and help you get on the right track to hire the right diverse talent faster. Some of the most common struggles a recruiter's faces are time management and planning skills. All these can be amended on an accompanying mobile and tablet app — ‘nuf said.

Typically the time it takes to implement a recruiting events solution is lengthy. To truly get ahead of the high-volume game, recruiters need something that’s easy to set up and quick to show results.

Prior to the Event

Having a tool to kick-off the recruiting magic before the event starts is important. A tool to collect information on who will be attending and gather data on each individual. 43% of HR professionals believe cultural fit is the most important quality job seekers can have during the hiring process. These reports provide information to determine if there are individuals you should spend extra time with because they might be a great fit for your team.

This data can also define how businesses promote their attendance for an upcoming event on social media. If attendees have similar interests in a certain area (i.e. AI technology for unbiased recruiting), they can target their promotions towards candidates by including the upcoming event hashtag, relevant information and curated content.

Overall, these tools are not only resources companies need to provide for the recruiting teams, but they’re something their candidates will also benefit from. Providing your candidates with a hassle-free tool they can use to easily register, upload their information and engage with candidates is the key to a great candidate experience.

Attending the Event

Candidates should be able to register at the event plus upload their profile and CV or resume all from their device. On-site event registration needs to include auto-generated QR codes making it easy and user-friendly for candidates. Having mobile accessible tools tell candidates at events, “We’re germ-free! Try out this awesome tool get where you need to be in the palm of your hand.”

When looking at a mobile tool, consider these things. Does it…

  • Have flexible registration forms to enable recruiters to collect key information they need from attendees?
  • Have real-time feedback functionality, so when you meet someone amazing, you can record notes immediately?
  • Have a CV or resume snapshot so you can capture and view the attendee’s papers on any device?

Huge crowds form as candidates await the opening of the career fair and can jam up the flow of people to the booths they want to see. Make sure attendees have something at their fingertips to get ahead of the competition. Self-check-in on candidates’ devices versus registration via employer devices (iPads or similar tablets) significantly speeds up the process.

After the Event

Once the event is over and the candidates have gone home, recruiters have a surplus of email addresses from people who attended the event. Having a strategy to address this can be a huge help when sealing the final deal with a qualified candidate. Recruiters need to send a follow-up email to show they’re truly interested in the candidates they met with. 35% of email recipients open emails based on the subject line alone, make sure to have a convincing title like “We Want You!”

If you are struggling with event management, remember all the benefits of mobile app-based events technology:

  • Less Stressful. More Eventful.
  • Makes Your Hiring Events Next Level.
  • Instant Gratification and Captures More Talent.

Get more measurable value out of every recruiting event. From earlier engagement with top candidates to streamlining logistics and follow up for your internal teams, mobile apps get recruiters the information they need from the candidates at the top of the list.

About Jeanette Maister:

Global talent acquisition technology leader with extensive experience in global talent acquisition, applicant tracking systems & recruiting technology, recruiting metrics and process. Deep insight into all aspects of campus recruiting strategy. Recognized for driving growth and helping clients transform their recruiting efforts.

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