Social media marketing and management is a lot of work. Whether you have an in-house or an outsourced social media team, keeping them happy, engaged and satisfied with what they are doing will reverberate throughout your business. If you are banking on your social media team constantly performing at a high level, below are some of the things you can do to make sure they are content and productive.
Keep Your Kitchen Stocked
This is for the companies that have an in-house social media team, but it pertains to all other office workers as well. Most offices, even small ones, have kitchens, which are nice for people who want to store, eat and heat up food they bring from home. But, if you really want to go the extra mile for your employees, you should invest some money in keeping the kitchen constantly well-stocked. There is a wide range of benefits associated with what is really, at the end of the day, quite a small office perk, and you can make sure the snack and drink options are ones that are conducive to high cognitive functioning and productivity.
Give People a Chance to Bond
Social media people are usually a passionate bunch, who love what they do. Social media teams work best when teamwork flows and collaboration is optimized, so with that in mind, business owners should give their social media employees opportunities to get to know one another, learn their various skill sets, trust each other and harness the combined power of all of their experience and knowledge.
You can develop these bonding opportunities by making sure everyone is in attendance during weekly meetings, scheduling meetings that are not work-related, where people have a chance to talk and get to know one another on a more personal level, facilitating team-building experiences, and encouraging people to spend time with each other outside of work. It is well established that making your colleagues your friends comes with a lot of happiness and productivity benefits.
Pay For Top Programs
A social media marketing team’s work requires the use of profile development, engagement, and tracking and reporting tools. While there are myriad free programs and applications to choose from, the tried and tested programs like Hootsuite, Buffer and others, and particularly their premium packages, make life much easier as a social media marketer and manager.
A good way to find out what is essential for your team to do their jobs is to have each team member shortlist the programs that they find the most helpful and then go over each team member’s list to see which programs the majority agrees are essential.
Don’t Overload Them
Recognize that there is a limit to how much work you can place on your social media team (or any team for that matter) before burnout sets in. You want people to be able to handle a steady flow of work, making full use of the time they have available during the workday, and finishing their 8 hours feeling like they still have the energy to enjoy the remainder of their day.
Companies contribute more to employee burnout than the individual does, so pay close attention to the kind of culture you are fostering. This goes for your social media people and anyone else. The fastest way to dissatisfied employees and lacklustre output is overwork.
More and more businesses are coming to rely on the strength of their social media presence and social media marketing, for a variety of, from prospecting to recruiting to brand awareness, PR and much more. It is safe to say, therefore, that a lot falls on the shoulders of social media marketing teams, so their happiness and job satisfaction should be taken seriously not only because it’s the right thing to do, but because it is good business. Keep the above tips in mind and ensure that your social media crew is sharp, engaged and happy with what they’re doing.
Laura Birch is a freelance writer covering digital marketing with a focus on building great content. She also writes about social media trends and pets. When she is not writing, she is reading or taking her dogs to the park.
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