How to Measure Campaign Success Using Important Content Marketing KPIs

By Shane Barker

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Gauging how successful your content marketing campaigns are can be challenging. But well-defined goals and measurable KPIs (key performance indicators) can simplify the task for you.

So, how can you define the right KPIs for your campaign?

Let me tell you how:

If you want to establish relevant and measurable KPIs, it’s important to figure out what you want to achieve from your campaign.

Based on your campaign goals, you can easily determine and track the key metrics that can help you evaluate success.

Let’s take a look at some of the most common content marketing goals and the KPIs that can help you track your campaign’s progress.

Goal #1: Drive Conversions

First of all, you need to define what exactly do you mean by conversion?

Do you want your content to generate new leads, increase purchases, get more downloads to your app or ebook, or increase signups for a free trial of your tool?

Some of the KPIs you can track results include:

  • Number of leads generated
  • Number of transactions
  • Revenue generated
  • Click-through rate
  • The open rate of your email
  • Number of views on your product page

Goal #2: Increase Brand Awareness

Do you want to get more people to know about your brand, products, and services?

Some of the KPIs you can track include:

  • Keyword rankings
  • Social mentions
  • Brand sentiment analysis
  • Number of likes and shares
  • Number of backlinks

Goal #3: Generate Engagement

Is your audience interacting with your content?

Do you want them to engage with your content more often?

Some of the KPIs you can track include:

  • Number of comments, shares, and tags
  • Time spent on your web pages
  • Pages viewed per session
  • Number of pageviews

Want to learn more about choosing the right content marketing KPIs?

Check out the detailed infographic below, first published on ShaneBarker.com. It offers information about various goals and the KPIs you can use to track them.

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign

Infographic via shanebarker.com

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