Influencer Marketing: Is It Worth the Risk?

By Shane Barker

Share on: 

Influencer marketing has become the go-to strategy for most of the brands that want to increase their reach and engage customers.

In fact, 71% of marketers believe that the quality of customers and traffic they get from influencer campaigns is better than that from other sources.

However, this marketing strategy has its own set of challenges as well.

In this article, I’ll discuss some of the major pros and cons of influencer marketing. It will help you make informed decisions when running your next influencer campaign.

Let’s start with the pros.

Pros of Influencer Marketing

Influencers work hard to build a community of followers who trust their recommendations. They can help you promote your brand to their loyal audiences. They can also help you reach more people than you would on your own.

They Can Instil Trust in Consumers

63% of consumers trust what influencers say about a brand more than they trust the information provided by the brand.

What’s more?

40% of consumers start trusting brands because of an influencer.

When an influencer endorses your product, their followers are likely to develop trust in your brand and act on their recommendations.

Influencers can help boost your brand’s credibility by posting authentic and genuine content about your brand.

They Can Impact Buying Decisions

Influencers can not only help you build awareness, but can also get consumers to convert into buying customers.

When they share images or videos of them using your product, they provide social proof. Their followers are likely to trust and heed their recommendations and consider buying your product.

Let’s look at the cons of influencer marketing.

Cons of Influencer Marketing

The benefits of influencer marketing outweigh its cons, but you need to consider them before implementing this marketing tactic. Identifying its downsides can help you mitigate problems and make the most of your influencer campaigns.

Partnering with The Wrong Influencers Can Harm Your Brand’s Reputation

It may take a lot of resources and time to find the right influencer, but it’s worth it.

The wrong influencer may commit mistakes that can cost your brand.

For example, they could:

  • Ignore the Federal Trade Commission (FTC) guidelines about endorsements
  • Use bots to increase their followings and engagement
  • Post irrelevant and spam content
  • Have accountability issues

That’s why it’s important to conduct thorough checks before partnering with an influencer.

Luckily, you can hire influencer agencies to help you find the right influencers. These agencies can take charge of everything from influencer selection to campaign monitoring.

Still not convinced if influencer marketing is right for your business?

Check out more pros and cons of influencer marketing mentioned in the infographic below.

Influencer Marketing: Is It Worth the Risk?

Infographic via


What does our team do?

We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!

The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.

Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.

You might like these blog posts Necessary Technologies for New Business, How Can A Integrated Digital Marketing and Social Media Plan Help Your Small Business, How to Prevent a Social Media Crisis, and 5 Examples Of What Not To Say To Employees When Giving Feedback.

  Back to Small Business blogs