Small Business Marketing - How To Generate Leads Using Social Media?

By Tony Restell

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One key element of making social media work for your small business is proving the ROI. Once you can see that investing X hours or Y budget in social media is producing new leads for the business (or driving online sales), it isn't difficult to then justify increasing that budget or maintaining that presence. So Social Media Lead Generation is the focus for this post - and I hope to share with you some proven social media approaches you can adapt to generate leads for your own business.
 

 

Social Media Lead Generation


The challenge for most small businesses is actually figuring out how to get to that point. How can you put social media to work in your business in a way that it does consistently drive new leads or sales for the business?

I was delighted to be asked just recently to present on this topic. My hosts were Capability Jane Recruitment, who specialise in finding part-time talent to join fast-growing SME businesses - so the perfect audience to pick up these ideas and run with them.

The full recording of this session is provided below. In it you'll learn the impact social media can have on your business, how to develop your social media presence for maximum commercial impact... and many of the reasons you may have failed in your social media lead generation efforts to date. 


Should you need help figuring out how to put these ideas into practice in your SME business, you're very welcome to ask a question on twitter via @tonyrestell - or to book in straight away for a 1 hour consultation with one of our team.

 

Your Social Outsource Team

At Social Hire, we don't just do social.

We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.

Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.

You might like these blog posts 5 Tips for Advertising on Facebook in 2017, How To Engage Your Customers On Facebook, Social Media Marketing - A Wake Up Call for Small Businesses, and What the Experts REALLY Think About Performance Management.

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