Smart Ways to Repurpose User-Generated Content

By Gaurav Belani

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Are you in search of the best practice to stand out from the crowd? Looking for ways to boost engagement? Well, fortunately, you can achieve these goals with User-Generated Content (UGC).

What is User-Generated Content?

It has been proved that consumers can do the best marketing. Recommendations from existing customers paved the way towards success. Potential customers often trust satisfied clients before the brand claims about it. And UGC is content created by users in the form of images, texts, audio and videos.

Moreover, this practice helps in exhibiting the advantages of a delivered product and service, and how it can be used in various ways. UGC is a great platform to show how regular users of your product interact with your brand. User-Generated Content creation goes a long way in building customer’s trust, loyalty and promoting your brand’s message.

In this write-up, we have outlined the essentials you need to know or have to effectively use UGC on your official website and social media platforms as well.

Break it down:

1. Allow Sharing of Reviews & Testimonials

Although an attractive logo developed through a reliable online logo maker tool or a catchy tagline helps in brand recognition, nothing can beat the significance of clients’ reviews and testimonials in brand promotion. Therefore, it is essential for marketers to ask for reviews and testimonials from their valuable customers.

No wonder people read product reviews before making the purchasing decision. Sharing good and bad experiences online gives the company a chance to improve their team and correct the issue. Plus it helps new customers to make informed decisions.

2. Share Feedback after Every Six Months

Asking feedback from clients after every six months serves multiple purposes. First, it gives customers an opportunity to voice the positive and negative aspects of the product. Also, this practice makes them feel how important their feedback is to the brand.

3. Regular Blog Posting

Once you are done developing an email signature with the help of a high-quality email signature generator to promote brand awareness and to create a good impression among viewers, it’s time for you to post informative blogs on a regular basis.

Through blog posting, marketers can educate their followers and potential customers about their offered product or service. Hire bloggers capable of writing and posting blogs of your niche, and relevant to the client’s interest.

4. Post Video Content

Videos are one of the best, attention-seeking User-Generated content ideas. Marketers are strongly advised to encourage existing users to post videos of the product they used and also of their experience. You can use these videos on your official website, on social media pages of your company, and even on a landing page featuring the product review.

Posting a video of your product with a help of an effective online video editor is a great practice to grab the attention of new customers without much effort and at zero cost. Allow enthusiasts to discover your company via video content.

5. Make Your Customers Feel Special

It is the sole duty of a marketer to value their customers and make them feel special, as they are. Featuring customers on your official website, sharing their feedback on social media, and featuring their product reviews and testimonials on the posted blog is one of the best ways to repurpose User-Generated Content.

6. Use Hashtag

Be with the trend, and create a hashtag when you want to encourage your followers. You can use hashtags for any post on social media sites to ease the process of finding information about a specific genre or content.

Moreover, hashtags encourage social media users to explore informative & eye-catchy content. Plus, this UGC method helps marketers to reach their target audience, generate leads, and make more sales.

7. Create a Contest

Creating contests is one of the unique yet effective ways to drive traffic to your website and increase brand awareness. It encourages the audience’s engagement without promoting the brand directly. In fact, holding contests ensures people engagement’s with the brand in a fun and interactive way. Contests navigate a huge amount of UGC, and mouth advertising of your brand.

8. Include Discount Coupon / Free Product

A sure-shot way to repurpose User-Generated Content is rewarding existing customers or everyday users of your product or service with a free product. Offering discounts on products of your client’s interest and need is the key to the success of a UGC campaign.

To Sum Up

No matter how hard you work in creating your company’s logo, or how much you invest in the packaging design of a product, there are still fewer chances to reach out to your target audience if these conditions are not considered.

So, what are you waiting for? It’s time to repurpose User-Generated Content and stay ahead in today’s competitive world.

Hopefully, this write-up gives you a detailed understanding of the tricks to use and the tips to follow to drive brand awareness, raise the brand’s visibility and increase the number of customers.

About the company...

The Social Hire team don't just do social media.

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Our team are a company that helps our customers further their digital footprint by providing digital marketing on a monthly basis.

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