You've done it, you've planned, created and edited 2 months worth of social media content ready to ship! That's the easy part, the hard part is figuring out where to schedule them in order to receive the most impressions & engagement. I mean... What's the point of creating quality content if know-one is around to see it, right?
One thing to keep track of in the social world is finding the best optimal times to post as these tend to change frequently, probably because we have such busy lives, but still, you don't want to be left behind. Luckily, the good folks at Sprout Social have done the hard work for us and figured out (at least for now) what the current and most optimal times are to post.
FACEBOOK
What Marketers should know: Ages 25 - 34 is the most common age range for Facebook users at 29.7%.
TWITTER
What Marketers should know: Ages 18 - 29 is the most common age range for Twitter users at 37%.
INSTAGRAM
What Marketers should know: Ages 18 - 29 is the most common age range for Instagram users at 59%.
LINKEDIN
What Marketers should know: 13% of Millennials ages 15 - 35 use LinkedIn and there are over 40 million students and recent graduates that use LinkedIn.
CONCLUSION
Let's take a step back and ask ourselves what we have learned. The weekend is the least optimal time to post receiving little to no engagement. Guess everyone is out shopping? Generally, weekdays between 11 am - 3 pm will see the most engagement.
Want to know more about how you can utilise social media as a seller tool? Follow me here for daily updates: LauriewoodUK | SocialLite @TMPworldwideUK
Back to Small Business blogsSocial Hire - the Social Media Agency for recruiters and small businesses. With outstanding Social Media Agency reviews on Google and exceptional client retention rates, the team at Social Hire really do know what works (and just as importantly, what doesn’t work). Why not engage a Social Media Agency that not only gets results, but that does so for a third of the cost of employing an in-house Social Media Manager? Simply click "Book a Call" to speak to one of our friendly team.