Twitter Polls are quickly becoming a go-to content form to increase your social media engagement rates.
Twitter polls are often a low barrier to entry, encourage interaction, and deliver on instant gratification social media users are so accustomed to—enabling poll takers to see results instantly after voting.
In this article, we’ll get in-depth into Twitter polls and how you can use them to boost your brand’s Twitter engagement. We’ll also share 10 more alternative ways you can build engagement on Twitter—some of which you may not have considered!
To support this, we’ll use real-life examples from brands taking flight on Twitter. Read on; you’re in for a tweet!
Twitter polls are an engagement hack many brands are capitalizing on. But, how can you ensure your poll flies, not flops? Here are some of our favorite Twitter polls from recent months, and why they work so well.
Nothing grabs attention more than a little bit of controversy. Of course, keep it in good faith and in line with your product and brand. However, if you can post a poll that sparks opinion, you’ll be more likely to get people to respond to it.
Hit a passion point and watch those engagement rates rise.
Another easy way to help you get your brand trending on Twitter, or at least among your users, is to keep your polls accessible.
When you have a low barrier to entry, it doesn’t require much thought process from scrollers or need them to have experienced much more than the average product user.
Airtable does this well, and the results show.
Polls don’t need to be a one-off piece of content, never to see the light of screens again. Twitter threads are a great way to resurrect old content and add more depth to your tweets.
The banking app, Revolut, gives followers polls within polls—expansions of data—which helps surge old poll results while building a narrative around their findings.
The last way to win more engagement from your Twitter polls is to show your followers that you care about what they care about. Get to know them a little more.
Financial services company, Allianz, does a great job of understanding its followers, and its followers are happy to share insights. No doubt, the results of this poll will further inform their social media content strategy.
That’s Twitter Polls covered. Let’s dive into ten extra ways you can get better engagement on Twitter.
Attest does a great job of expanding its partnerships and events onto social media. The consumer research platform runs events around qualitative metrics, product-led growth, and more.
They then share event content from their partners and empower their followers to learn more on their own.
Our next engagement strategy is to thread your blog and number your posts. FloDesk has been threading its blog for a while now, and it acts as a great resource hub for new followers.
The team will share tweets like: “Click here to find some SamCart alternatives,” or “Give them relevant updates on your product & services.” They then pin this thread to the top of their profile for maximum exposure.
When you’re not engaging with people on the platform, you’ll need to meet people off the platform and provide them with content barriers that will push them back to your profile.
ChartMogul does this very well with the content they provide its users. It’s share-worthy and wins them a ton of traction on Twitter among relevant communities.
If you can get humor right, humor will do right for you. Of course, it needs to be on-brand, and culturally appropriate.
MailChimp is a great example of how to get things right. The email marketing platform shares short tweets that focus on user paint points. #Relatable.
Your social content can expand far beyond your product and what your company offers. When you truly understand your users, you’ll be able to provide them with the information and resources they need—without actually selling it.
Userlist does exactly this in our example, sharing relevant podcasts they think their followers may enjoy. Make your Twitter account a go-to resource for your followers to benefit from, and they’ll thank you with engagements.
There is absolutely no harm in celebrating your success and ramping up your employer branding on Twitter. As long as you stay humble, company success posts tend to do well among your followers—check out this one from us!
Adobe does a great job of championing its power users. Whether you discover who they are through an NPS survey, or your social media management tool highlights them for you, capitalize on their dedication to your brand!
Highlight and thank your power users, and it will encourage them to do more for your Twitter account in the future.
Take your Twitter polls a step further and transform them into infographics! Show your Twitter community that you take their opinion seriously and translate their feedback into insights everyone can learn from.
Infographics are attention-grabbing pieces of content that tend to win high engagement rates.
Negative headlines win clicks! Now, there’s a fine line here between clickbait and still tweeting valuable content. However, you can put a negative spin on things, even if, in the slightest way, you’ll soon see a difference in your engagement. Take a look at how Salesforce does it.
10. When in doubt, dogs!
Everybody loves furry friends! Whenever you’re in doubt, turn to our four-legged fur balls and see if you can relate them back to your brand. It’s one of the oldest tricks in the books, but is guaranteed to win an engagement rate you haven’t achieved in a while and can help you get back on top of the algorithm.
It’s worked for the popular language and travel program, Education First!
There you have it. Ten extra ways to win engagement on Twitter and start championing the popular social media platform as one of your best organic growth channels.
With a 4.5-star rating on G2 and voted as a leading social media management platform, SocialPilot can help you make the most of your Twitter marketing efforts.
Publishing & scheduling: Here, you can customize posts, automate your content calendar and get a clear overview of what you’ve got coming up.
Analytics & reports: Better understand who your followers are and hypothesize ways you can be a better resource for them. Export reports straight into the hands of those stakeholders who need them most.
Team collaboration: Fully-distributed team? No problem; collaborate with your team members with ease. Set clear roles and responsibilities, user admin levels, and approval workflows to ensure nothing gets left behind—or, pushed out front when it’s not ready!
With SocialPilot, you’ll be able to fully understand your efforts, collect actionable data, and keep pushing Twitter as one of your top-performing organic channels for business growth.
That’s a wrap on Twitter polls and other twitter engagement strategies. Hopefully, you found this quick guide helpful and can now walk into the realm of Twitter better-equipped to win the engagement your business deserves.
Did we miss an essential strategy from the list? Let us know, on Twitter! ;)
Twitter polls are interactive content types hosted on Twitter. They allow you to ask questions to your community and pose up to four multiple-choice answers.
You can use Twitter polls to boost engagement by asking questions based on what your community is passionate about, sharing the results of previous polls, threading your polls, and creating polls that are easy to answer.
No, polls are private. Neither poll takers nor poll makers will be able to see who has voted on the poll.
Some social media management platforms can track Twitter poll engagement; however, due to the nature of polls, this isn’t possible for all platforms. Twitter’s in-app analytics can showcase engagement metrics for your polls.
The poll question can be the length of a normal tweet: up to 280 characters. However, the answer options only allow space for up to 25 characters.
Ray Slater Berry has worked in social media, content marketing, and SEO for a decade. He specializes in the tech, innovation, design, and product sectors. He is also a published psychological thriller author with his first novel, Golden Boy. Ray is the creative director for his B2B SaaS content agency: DSLX.
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