Do you know what makes a niche consulting firm particularly attractive as an acquisition target? It's the same thing that makes your consulting business more scaleable: having a consistent and predictable flow of new client interest flowing into your sales pipeline.
We work with niche consulting firms that want to raise their brand awareness and generate tangible business leads through social media. Whether you run business breakfasts, host webinars, organise networking events, publish pieces of thought leadership or organise 'taster' workshops - the challenge is always the same. The challenge being getting senior decision-makers who work in major corporations to sign up or take interest in what you have to say. In simple terms, if you knew you could increase the number of potential clients you would have meetings with or were able to present to, then you would want to take that opportunity with both hands, wouldn’t you?
This is where Social Hire comes in. We are the power behind social media for consulting firms worldwide. We take a high-quality social media strategy and turn it into an ongoing source of client leads for your business. Our founder is an ex-consultant themselves and our agency has worked with consulting firms across a wide variety of niche sectors and practice areas; so we're your obvious choice for a specialist agency partner as we really know how to get results for consultancies like yours.
We work on a simple formula - we start by taking a brief and getting an in-depth understanding of your target client audience and your desired business outcomes from social media marketing and then we ask for 90 days to prove that we can make a difference. Beyond that time window, you can pause your work with us at any point simply by giving two weeks' notice to stop using our services. What that means in practice is that we're super motivated to start generating tangible results for you within the first months of us working together.
Consequently, clients typically work with us for years and years. So we're confident in our ability to deliver results within these modest timescales, allowing you to minimise your initial investment until you've seen this works. It's this minimal investment, minimal commitment and aligned incentives that have encouraged so many niche B2B businesses to start getting results from social media with us. We're proud of our track record in getting great results and that’s one of the reasons why so many of our clients have worked with us for years and why we have tremendous client testimonials, which has also helped us become 5 star rated on Google.
As a business, we have been generating social media results since 2012. We believe it’s important to practise what you preach, we have a large social media audience ourselves and we generate a significant portion of our new business from this social media reach. If you've been researching the market, you'll know already that there aren't many social media agencies that can say the same!
Social media for consulting firms can be a very powerful tool when it’s executed properly. For many of our clients it has become the single biggest source of new client leads for their consulting practice. Often within the first 6-12 months of starting with Social Hire we've overtaken all other lead sources. Looking at the data of these clients, we can’t stress enough the importance of investing in social media but also getting your social media strategy right. Having the right strategy in place is integral to effectively growing your audience and then converting that audience into end results.
Plus social media also offers the perfect means for companies to demonstrate their expertise and showcase themselves as thought leaders. However, it does take a solid social media strategy to pull off heightened awareness of your firm's thought leadership expertise as well as the tangible lead flow we're principally engaged to deliver.
The ultimate goal for consultancies adopting a social media strategy and working with a social media agency is to put themselves in front of prospective clients, nurture business relationships with current clients on a larger scale and get potential new clients to start engaging with your business.
Here at Social Hire, we understand that this can be a tough, time-consuming task - which is why, as a social media agency, we help you implement an effective social media presence to get traffic to your website and conversations with prospects started. We help you achieve this by ensuring you’re considered a thought leader in your industry.
What makes us great social strategists is our laser-focused targeting of the best social media marketing platforms and tactics that are relevant to your business. For consulting firms this is often built around Twitter and LinkedIn, but with lots of initiatives to drive web traffic to your site and to get conversations with your ideal prospects started.
Here at Social Hire, we don’t believe in promising great things and then under-delivering. Our process is simple. Over a 90 day period, we will show you and your consulting business how beneficial our service can be, such that it's then a no-brainer to continue with our service on an ongoing basis.
Our proven approaches to social media audience building will see us go out and find the ideal prospects for you and your consulting business. We'll not just get you in front of that audience, but we'll get your prospects connecting with your social media accounts so that they're exposed to your brand on an ongoing basis. The minute you choose Social Hire we’ll use those 90 days to find the right people -the decision-makers in the sectors that you’re targeting - and then grow and convert that ideal social media audience through proactive outreach.
Social media audience growth is all well and good, but it’s of limited value if you don’t convert that into something that is tangible and of direct benefit to you and your consultancy. Here at Social Hire, we know how the consulting industry works and we know you want to get decision makers along to business breakfasts you're running, networking evenings you're hosting, thought leadership launch events you're organising, webinars you're scheduling, workshops you're offering - or simply getting lots of these prospects booking in for a call with you. Engaging us means turning on a predictable lead flow for your business, feeding directly into approaches you already use to nurture client leads - or proposing new approaches to you where needed.
Keeping your social networks ticking over can be a time-consuming effort, especially for a busy consulting professional with other things to be dealing with in your consultancy firm. Here at Social Hire, we use strategic thinking and strong project management to ensure you're consistently posting valuable content to your target audience across social networks. We'll strike a balance so that your post frequency and tone is in line with the kind of company culture you want to portray. We'll make sure that across all the relevant social networks, you're posting valuable content at the right times.
Ensuring that the hashtags you use on social platforms are relevant and well-researched is effective for increasing your visibility and your website traffic. We make sure that as part of your social media strategy your valuable insights will feature the most relevant hashtags. That means not just using #consulting - it's too general and so not effective at boosting relevant social media engagement. Whereas a hashtag that's highly targeted to your specialism like #supplychainmanagement has a more focused impact and the prospective clients you're looking to sell to are more likely to see posts using that kind of niche hashtagging strategy.
We'll get under the skin of your business using engagement metrics and social listening to ensure that your target audience will be interested in your posts and relevant hashtags. As a marketing agency, we understand that any company, especially niche consulting firms, needs to ensure they are relevant by understanding your target audience and devising a plan accordingly. When you work with a digital agency like Social Hire, you won't need to worry about this - your online presence will be effective and listened to by prospective clients, current clients and other influencers in your market.
A successful social media strategy and a strong digital marketing presence is not something that will transform your consultancy firm overnight - it's about adopting a long term strategy while also retaining the ability to be agile in a world where trends and opportunities come and go. To get your business ahead in the consulting market we'll make sure your social media strategy balances long term success with short-term agility and quick results.
There are plenty of social media agencies out there but we like to think we stand out from the rest because the results speak for themselves. We offer a low-risk initial package where clients commit to working with us for 90 days - this lets us prove what we can do and more often than not clients will stay with us for years and years thereafter.
Our results, ways of working and digital presence are the reason we have fantastic client testimonials and a 5-star rating on Google. So, if you’re a Consulting Firm looking to take your social media strategy to another level then book a call below - we can’t wait to hear from you.
If your consulting firm is eager to start generating client leads from social media, then let’s have a conversation. You can book in for a call via the scheduling tool below. Before you book please keep the following criteria in mind:
Please select a convenient time for us to call. We'll look forward to learning about your consulting practice and how we can help you to accelerate growth. You're also welcome to provide more info about your consultancy so we come onto the call better able to provide advice tailored to your business. Please select a time slot and click continue: