Each year we run a huge number of social media campaigns for companies all over the world. That gives us tremendous insights about what works and what doesn't work - in real time, not just in theory! Every day we invest hundreds of hours figuring out how to generate sales leads on social media, how to drive website traffic, how to attract job applicants, how to encourage event bookings. The list could go on and on... but the key thing is that it's this knowledge that small businesses and students of social media desperately need.
One day training courses don't give you these insights. In-house training sessions only scratch the surface. What you need is ongoing guidance that covers everything step-by-step and that continually brings you up to date with i) the latest examples of what's working and ii) the tools to use to get results.
So we had an idea. Why not offer an ongoing social media training course that allows us to share all the insights we get from our work with anyone who's serious about studying to get better results from their social media marketing?
That's what led us to launch our Social Media Training Course. This is now open and accepting applications (see the bottom of this page for the simple 1 minute application process). What's more, it's absolutely free to enrol. Just be aware that places are limited, so we have to be selective about who we allow onto the course. Priority will be given to those who seem most serious about learning - and either putting the ideas into practice or using what's taught as a springboard to change career direction.
There are a number of reasons why you might choose to embark upon a social media training course. Social media requires a business to be proactive rather than just reactive. Getting up to speed on the tools, technologies and trends is a big challenge. Plus a social media strategy put in place two years ago wouldn’t have the same effect today as it did then, so you always need to be learning and adapting. For business owners wanting to remain competitive - and indeed one step ahead of the competition - it’s really important to have someone working on the company’s social media presence who has the skillset needed to succeed.
It’s sometimes the case that business owners think “I have a team member who loves social media and is on it all the time, they’ll be able to make it work for my business”. Wrong. There’s a world of difference between personal use and the intricacy and skill needed to build and convert an audience of business users or potential customers. Our course will help to plug that knowledge gap.
We find that, before coming to us, our clients may have been wasting a lot of money and resource on trying to get results from social media. Whether that’s through paid ads or through trying to grow and convert an audience organically, simple mistakes and knowledge gaps can be the difference between a roaring success and abject failure on social media. From our training course, you will learn how to drive business outcomes through step-by-step approaches. From strategy formulation, A/B testing and measuring KPIs, to understanding how to drive engagement and conversion, you’ll leave with a whole new skillset and the know-how to hit the ground running with your social media.
Social media marketing is one of the cheapest marketing channels you could invest in, yet is also one of the most effective forms of marketing for creating brand awareness and engaging with your audience. Having a direct line of communication with your ideal clients is really important in today’s market. It allows your company to have personality, it makes you seem real and approachable, essentially humanising the brand and giving you a voice. However, when done wrong, it can also be damaging for your company. We will help you figure out how you can identify which social media platforms and activities you should invest time in, plus you’ll learn how to create engaging content and win over influencers in your market.
Together we will take a look at how small businesses successfully use social media platforms to drive business results and what approaches they focus on. We want you to be able to build rewarding online relationships with as many people as possible and to give you the skills to make a difference to your business, ultimately helping small businesses prosper and grow.
These sessions will require at most 1 hour of your time each week. Recordings of each session will also be available so you can fit them in around your existing commitments. So you just need to be able to make that modest time commitment each week. In terms of who's likely to benefit most from enrolling, we imagine this course will be of greatest value to you if you are:
When applying, just be sure to tell us why this course would be valuable to you / what you hope to achieve.
We've split the course into three parts, each of which will help you to take a big leap forward in terms of both the knowledge you have and the results you're able to generate. Here's what you can expect, delivered via a series of webinar calls:
Below you can apply to request a place on the first part of this course. If chosen, you'll be enrolled for Month 1 and upon successful completion of this you'll then be invited to join us for parts two and three of the course.
Good luck and we hope to see you on a future training call.