Getting great business results from your investment in social media all starts with having the right social media strategy. Indeed that's the reason so many businesses fail to get any measurable ROI from social media - because they have no strategy in place, or a strategy that's ill-informed.
If you are looking for real business results from your investment in social media marketing, then don't do anything until you have figured out a winning strategy for your business...
You need to start with your end goal in mind, whether that's generating sales leads or attracting job applicants or driving event bookings or some other defined but realistic business outcome. (Expert tip: don't expect social media to generate outcomes that the business doesn't already achieve through other means. If new customers always want to talk on the phone before buying, then don't expect social media to drive people to a sales page where they buy online; instead, have social media drive people to book in for a phone call from which the sale is then made).
With that end goal defined, you then need to i) develop a strategy for growing your audience or reach with your target market; and ii) develop a testing strategy for converting that audience into the end results you are seeking to generate.
That's why every engagement we start with a new client always begins with a kick off call and an initial week of research to get the social media strategy right. That's what ultimately means we're able to produce real business results and is why our clients typically work with us for years and years. It's why we have enviable client testimonials and it's why we are 5 star rated on Google. We've been generating social media results since 2012, have a massive social media audience ourselves and generate most of our new business through social media. If you've been researching the market, you'll know already that there aren't many social media agencies that can say the same!
Most small businesses and recruitment teams only get modest results when investing time and money in social media. The reason is simple - they lack the experience and know-how needed to formulate and execute a winning social media strategy. That's why partnering with a social media agency like Social-Hire makes good business sense. Having worked with businesses across a wide variety of B2B sectors, we've already established winning social media strategies for businesses from consulting firms to recruitment agencies to training companies to technology providers. So rather than experimenting with strategies to get you results - which is a costly and time-consuming approach - we instead start from a position of being able to formulate the right social media strategy for your business from the outset.
If you are eager to start getting real business results from social media and want to have an external agency manage things for you, it'd be well worth booking in for a call via the scheduling tool below. The only criteria to keep in mind would be:
Please select a convenient time for us to call. We'll look forward to talking through your social media goals and how we can help fulfil these. You're also welcome to provide more info about your company so we come onto the call better able to provide advice tailored to your business. Please select a time slot and click continue: