We don't need to tell you how mysterious and confusing social media can be. There are so many social media sites you could invest in - and so much conflicting advice on how to get results. Maybe you've already experimented with social media marketing in your small business? If so, you've no doubt been pulling your hair out trying to understand why you've not been getting results from your social media strategy.
Well now you can relax. We work with small companies that want to get tangible business results, but have neither the time nor the expertise to do so. We'll take away your social media headache, reach your target audience and give you the results you've been craving...
Social-Hire powers social media marketing strategies for firms all over the world, undertaking everything from video content creation to social media advertising to crafting your social media posts. Every day we're testing out social media tips, investing hundreds of hours figuring out how to generate sales leads on social media channels... how to drive website traffic... how to attract job applicants... how to encourage event bookings... how to spark demo requests... Simply put, we know how to leverage social media management tools to get the types of results you need to make your investment in social channels worthwhile.
Our formula is simple; in the first 90 days we will provide and implement a digital marketing strategy to start building momentum and get a first taste of hitting your social media goals, after that we'll then build and build on the initial results and you have just a 2 week notice period to stop using our services (meaning we're very confident we'll be getting you great results). Having grown startup businesses ourselves, we know that you can't afford to commit to something that isn't working for your business. We also know that we can get you great results within 90 days and that our team are able to deliver within these timescales, whilst minimising your initial investment. This approach - as well as our expertise, commitment to customer service and friendly advice - has encouraged small business owners globally to try social media marketing for their firms.
The fact that we get great results is one reason why so many of our clients have worked with us for so long. It's one of many reasons we have tremendous client testimonials and it's also helped us become 5 star rated on Google. We've been generating social media results since 2012, have a massive social media audience ourselves and generate most of our new business through social media. If you've been researching the market, you'll know already that there aren't many social media agencies that can say the same! So why not let us help you take your small business marketing approaches to the next level?
Do social platforms work for smaller businesses? Yes, they absolutely do!
But here's the caveat - social channels only work if you have the right social media strategy in place and use all the social media tools needed to effectively grow your audience on each social media site and convert that audience in order to get those end results. So before you do anything else, you need to define your goals - whether you're looking to build brand awareness, engage customers or generate leads through social media marketing. Social media pages should be treated the same as any other marketing campaigns your company may invest in. You need to have clear business goals in mind and then work backwards from those to devise the most effective social media marketing strategy.
It’s also important to understand who your target market is; for example, if you’re a B2B company then it would be a good idea to look at LinkedIn as this is where you’re going to find your audience. If you’re targeting a younger audience from a B2C perspective, then it would be wise to look at Instagram as 67% of 18-29 year olds use the platform. If you’re still not convinced by Instagram and the power of social media, then you should know that 928.5 million people globally can be reached through Instagram ads.
It’s equally important to keep your social media platforms active - and this is just one of many challenges when trying to leverage social media for small business gain, as there just isn’t enough time in the day! That's OK though, as this is where Social Hire comes in.
The effectiveness of your social media will also come down to engagement and targeted messaging - if you’re not engaging with your customers, or customers aren’t engaging with you, then the chances are that the social media activities won’t be successful. When talking about engagement, we don’t mean how many followers you have - small businesses can take on a more community and one-to-one focused strategy to fully exploit their smaller or more niche markets. You can start conversations and take a more personalised approach in your advertising, rather than trying to emulate the social media presence of large corporations. A large company, for example, doesn’t have the time to give a personalised response to each user that contacts them over social media, while a smaller business can take the opportunity to come back to the user and directly address the message or comment giving a genuine personalised response (and therefore an advantage).
Those using social media to market a small business are often seeking visibility for their company and trust that increased visibility will ultimately generate business results like new sales leads or new hires for the business. Effective social media management doesn't leave things to chance in this way. Success is built on consistently doing the things needed to grow your audience and experimenting with the ways that that audience can be converted into real business results.
That's why working with Social-Hire makes so much sense. We're getting these results from social channels for companies across a wide range of industry sectors - all around the English speaking world. So your chances of producing tangible business results and converting potential customers are multiplied - whilst the timescales in which you're likely to get results are massively reduced.
If your small business is eager to start generating real business results from social media, it'd be well worth booking in for a call via the scheduling tool below. The only criteria to keep in mind would be:
Please select a convenient time for us to call. We'll look forward to talking through your social media goals and how we can help fulfil these. You're also welcome to provide more info about your small business so we come onto the call better able to provide advice tailored to your business. Please select a time slot and click continue: