Session 4

Building your audience without spending big budgets on advertising

This is arguably one of the most important tactics for you to understand and master, especially if you'll be working on the social media marketing of smaller businesses. If we can build a sizeable, engaged, audience for our social media accounts then we'll be in a position that we can market to that audience and generate business results from it for many years to come. Whereas if you get results through social media advertising, as soon as the budget for advertising runs out you'll find that your results dry up too. So we're finishing part 1 of our Social Media Training Course by addressing this key topic.