So the new year is very much in full swing. The initial ‘warm-up’ period of settling back into things is a distant memory. It might be a good time to ask … What is new in job seeking, career development and employability? Well, to me it seems like not a lot.
One good trend is that certain pointless gimmicks are slowly disappearing. Asking silly interview questions or putting candidates under pressure is becoming less common. Employer brands using these techniques are unlikely to have a good reputation. The likes of Glassdoor shed light on this kind of approach and make the approach undesirable.
The variety of media available that connects employers to employees is constantly growing. This is balanced by websites that aggregate this information and by social media platforms whereby people can learn about new opportunities. As a result, the ability to deal with employers directly is stronger.
Another area that has improved thanks to digital media is the ability to know what a job or a particular company would be like. There are even review sites for employers. However, don’t be overly influenced by a small number of loud disgruntled people if there are plenty of positive voices. As with everything – there are many different opinions out there and they can’t all be right!
So the main thing to note: Whilst the technological environment and the media are always evolving, the core fundamentals of knowing your expertise and communicating your value through whatever means remains the most important factor.
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The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our team are a company that assists our customers further their digital footprint by giving digital marketing on a regular basis.
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