Get it Right the First Time!

By Martin Buckland - Executive Career Management Professional

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(Photo credit: © rnl |

A certified professional resume, professional profile photos, networking meetings with colleagues and executive recruiters, a significant online presence including detailed profiles with history to substantiate your resume, continued education, career coaching, personal branding, job interview preparation, online industry expertise; and the list goes on and on!

How well you succeed in your executive career is dependent on getting it ALL right! Making the effort is not enough if you fail to do it right. You may get your job interview but if you show up in khakis for the VP Sales position, you won’t get the job! If you’ve sent out 200 resumes with no response, there’s something wrong. If your Linkedin profile does not validate the details of your resume, you won’t get the job interview to explain why. The following 5 tips will help you to get it right the first time. 


Tip #1: Don’t write your own resume or hire someone who is not qualified to write it. There are many resume writers on the Internet however, few are Certified Professional Résumé Writers. If you want your resume to get noticed, hire a resume writer with the CPRW designation beside their name. Get it right the first time with a professional resume that stands out and gets you the job interview.


Tip #2: Hire a professional photographer for your online profile photo. Selfies are unacceptable! A cropped photo eliminating your partner is also not acceptable. Nor is it acceptable to upload a photo which is not current or fail to post one at all! Are you seeking a senior executive position? First impressions are strongly influenced by your appearance and the lack of a professional photo could indicate a lack of confidence or leave the impression that you just couldn’t be bothered. It’s not enough to act the part; you have to look the part! Start with a good impression. Did you know your profile is viewed 11x more on LinkedIn when it contains a professional photo?


Tip #3: You’ve established your Linkedin profile as it is the number one social media site for professionals and executive recruiters, but did you get it right? Sign in to Linkedin, select your profile and go to the right to view your profile strength. If it does not show a ranking of Expert or All-Star, revisit your profile and follow the recommendations to update it. Review your “Public” profile and URL to ensure you know what everyone else is seeing and be sure to customize your URL. If not, follow these instructions: If you select, “View profile as”, the drop down offers the option to save your profile as a PDF. This provides an excellent view to compare your profile to your resume and enable you to validate the consistency of details in both documents. 


Tip #4: Search your name using Google search on a regular basis to monitor your online presence.  The goal is to make it as easy as possible for executive recruiters and decision makers to discover online the information about you needed to assure them that you are the perfect candidate! The opportunity to receive your next job offer depends on it! Consistency with your name and information is crucial in establishing a professional personal brand. In addition to your Linkedin profile, ensure information is consistent across all other social media profiles including Facebook and Twitter. What? You’re not on Facebook or Twitter? Quick read my BlueSteps blog on The Importance of Social Media For Your Executive Career (


Tip #5: Establish a network of people and companies of influence and not simply of numbers. The number of contacts you have online and off could be influential in your career but the real value to the success of your executive career is in whom you choose to add to your network and to follow. Search for colleagues and other senior executives in your industry to gain knowledge from their profiles, follow their successes and contacts. Which companies have you targeted as potential employers? Follow them on social media and comment when possible to highlight your executive expertise. Connect with executive recruiters and senior HR professionals to ensure you get noticed as a potential candidate who is serious about advancing their career.

You can easily accelerate the success of your executive career by getting it ALL right the first time. Seek the advice of an executive career management professional to ensure you are on the right track and avoid those mistakes which could cost you your next promotion or job offer! Consult with the experts and get it right the first time.  



Martin Buckland, President of Elite Resumes, is a leading resume writer, career coach and job search strategist with a global clientele. Martin currently holds the following certifications: Certified Professional Branding Strategist, Certified Professional Resume Writer, Certified Employment Interview Professional, Job and Career Transition Coach, Certified Job Search Trainer and Co-Pilot Executive Coach. Visit my website at

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