Getting a Bird's-Eye View of Your Job Search Campaign

By David Smith

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It can be quite exciting to embark on a Job Search campaign.  The initial buzz when you think of taking up new challenges and opening up new opportunities.  Even if you are staying in your current industry or even spreading your wings and taking on a new venture altogether.  Initially, you will put together a CV and perhaps a Linkedin profile, but that is only the first step in your journey. 

Next comes a series of highs and lows as you start sending in your applications and possibly getting a few knock-backs before you hit the target of an invitation to an interview.

What happens though, if you find yourself in the situation where the weeks start becoming months?  Or even worse, the months start to become years?  Yet that is the situation that some have encountered. 

The big question here is:  ‘How is it possible to keep getting overlooked – even with so much to offer?’  There are several possible reasons, ranging from having a CV that does not emphasize what you have to offer to the degree possible, to problems with your speculative approach to potential employers, or just not making the best out of your networking opportunities, or not creating enough of them.

Whatever is not allowing all the dots to connect, it may be time to get help.

Can’t See the Wood for the Trees?

Discovering any possible areas of a personal job search campaign to be strengthened is at best, a challenge.  Sometimes an objective view is necessary, a third party who is prepared to go through your process with you and hopefully identify areas that you could change in order to get a good outcome.

Albert Einstein defined ‘Insanity’ as ‘doing the same thing over and over again and expecting different results.’  At the risk of making an understatement – the professor has a point!  If this is true in your own case, no matter how many CVs you send out, you are still not getting enough responses to make the conversion into a job, it may be time to make some changes. 

Such as?

If you have been using the same CV for more than three months [without using any tweaks at all] – time to refresh….or even worse, if you are using a template – definitely refresh this.

Get a professional to appraise your CV – most will do this without charge – including myself!

Linkedin profiles should not be static – keep adding to this, keep growing your network and more importantly, keep the lines of communication open.

Ask for recommendations from your Linkedin network [where there is valid reason for it of course!] 

Make it very clear that you are on the market – it is tempting to cove over the fact that you are not doing as well as you would like to be…be honest.

Don’t limit your opportunities.  Some people wait for the outcome of one job application before they start another one – Irons in the fire…as many as possible.

Of course there are so many things you could do to improve your campaign and make it more effective, these are just a few ideas, although it can be a complex area to resolve.

What are the benefits of addressing this issue?

Just recently, I did some work for a very talented person who had been out of paid work for….well, much longer than desired.  As soon as she received a bird’s-eye view of her campaign and I helped make a number of significant changes – Success…paid work.  She had the talent, it just needed to be presented in a more effective way.

If you feel that you would benefit from a bird’s-eye view….[let’s keep it topical] – just tweet me!



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