Did you know a robot is making the majority of initial hiring decisions? Welcome to the new age of online resume submission where keyword-based software applications – known as Applicant Tracking Systems (ATS for short) - are used to scan resumes. This technology advancement has transformed the process of resume writing, forcing the strategic and mandatory incorporation of keywords into the resume.
The main task of ATS software is to conduct a computer search using the keywords and key phrases someone at the company has selected as the mandatory skills required for a candidate to successfully perform the job. The ATS application then scans all online resume submissions and accepts only those matching the keyword search criteria.
In short, keywords facilitate your resume to be electronically retrieved in resume databases and ranked for alignment to job postings.
Finding keywords isn’t as daunting as it may initially appear. There are numerous resources to uncover potential keywords including: the job description or posting; industry associations; the National Occupation Code (NOC); Google AdWords; KeywordEye; KeywordSpy; SEM Rush; Wordstream Keyword Tool; colleagues; company websites and company pages on LinkedIn.
If you’re looking for a single resource, I invite you to visit my website and download my free An Elite Guide To Resume Keywords providing 48 keywords for each of 22 job sectors (available at: http://aneliteresume.com/).
Review the keywords in your resume and match them to EACH job you apply to, ensuring you incorporate the corporate language used by the potential employer thereby increasing the chances your resume will successfully pass the initial robot assessment process.
TIP: This isn’t about simply doing a massive keyword “dump” in your resume; only include keywords that you can support with accomplishment statements both in the resume and during an in-person interview.
The more specialized your position, the greater the impact of keywords in aligning your job search to the candidate selection process to attract attention when electronically scanned and by the human eye, bringing attention to your marketable skills and benefits the company could realize by selecting you as their next employee.
Understanding why keywords are key when applying online for jobs helps give you the competitive edge and advance your candidacy in the hiring process.
About the Author:
Martin Buckland is a multi-credentialed Career Management Professional. His industry certifications include: Certified Professional Resume Writer, Certified Job Search Trainer, Certified International Job & Career Transition Coach, and Certified Social Media Career Strategist.
The Social Hire team never just do social media marketing.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our team are a company that assists our customers further their digital footprint by giving digital marketing on a regular basis.
You might like these blog posts The Formula to Performance Management Success, Cut the Conflicts and Improve Productivity with These 5 Tips, How to Optimize Your LinkedIn Profile to Boost Marketing Strategy, and Tips and Benefits For Small Businesses To Create Episodic Content.