Ann Marie Beebout Shares Her Top LinkedIn Tips
By Tony Restell
We recently had the pleasure of hosting LinkedIn personal branding expert Ann Marie Beebout on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...
... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:
Key topics we covered and questions that were addressed include:
- What are some key things to have on your profile and in your about section?
- What are some ideas you can share on what to post (and can you reassure people that what they know really is of interest to other people)?
- A follow on question from that - how often should people be posting?
- What are some things you can do on LinkedIn if you know you're going to lose your job and how long should you show you're employed at your current company?
- You love reading the LinkedIn engineering blogs and staying on top of all the latest changes to the algorithm, so what are some things you think people ought to know about?
- A follow on question from that - have you also seen a reduction in post reach over the last months and any thoughts on why that might be?
- If someone has just 15 minutes a day to invest in their LinkedIn presence, what would you recommend focusing on doing as a priority?
- Is it worth having different versions of my profile for the different languages I speak?
- What are the best ways to grow awareness of me and my business in the most time-efficient way?
- How do I go about running a successful webinar or event using a LinkedIn events page?
A big thank you to Ann Marie for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls, then please do message Tony Restell on LinkedIn.
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You might like these blog posts 3 Key Steps To Make Your Business More Social Media Savvy, 3 Content Ideas For Your Business Blog, Should I Hire a Social Media Manager or Outsource?, and Social Media & the Ethics of Privacy.
