John Espirian Shares His Top LinkedIn Tips

By Tony Restell

We recently had the pleasure of hosting LinkedIn expert John Espirian on our monthly series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed (in order) were as follows:

• How did you end up switching from being a copywriter to being a LinkedIn trainer and Founder of the Espresso+ group?
  
  
• What are some of the lessons you've learned about running an engaged LinkedIn group - and any warning bells you'd sound for people thinking of creating a group?
  
  
• What are some good tips to grow your followers?
  
  
• How do you set up a content search on LinkedIn?
  
  
• What is the "magic formula"? How much time should I be spending on LinkedIn - and doing what?
  
  
• How do you comment in a conversational way that's more likely to spark conversations?
  
  
• Any views on the relative value of posts vs. articles? Written vs. video vs. voice content? Plus, do link posts still get penalised?
  
  
• What does the "golden hour" look like today?
  
  
• What matters more? How many people see my posts, or how much engagement I get on my posts?
  
  
• What are some hidden features on LinkedIn that you'd draw people's attention to?
  
  
• What could cause someone to get low engagement even if they're posting multiple times per week?
  
  
• What impact has publishing a book had?

A big thank you to John for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls, then please do message Tony Restell on LinkedIn.