3 Steps to Using Social Media to Brand Your Recruitment Agency

By Tess Curle Taylor, PHR, CPC

Creating a successful business starts with hiring the very best talent. It can be tricky to attract the most qualified professionals that you would like to come work for you. With the high number of candidates with average credentials who have saturated the market, and the limited availability of specialized skills, this can be easier said than done.

However, there are ways that you can use social recruiting as a tool to be aligned with your corporate brand. You can manage talent demands of your growing company by focusing on developing an outstanding brand. By going this route, your recruitment agency will become better known for the brand you create, attracting more qualified candidates to your doors. Essentially, social media can make this happen in short order.

Three Ways to Get the Most from Your Recruitment Brand 

There are three main steps in using social media to brand your recruitment agency. Let’s explore them now.

#1 – Implement

Initially when you're ready to launch a brand for your recruitment agency using social networking you will need to set up and develop your accounts. All of your corporate social media channels from LinkedIn and Facebook to Twitter and YouTube should share a consistent brand that speaks clearly to the culture of your company and the nature of your industry strength. Once you have an established this on all of your social media channels, integrate them into your corporate career portal. Then you will either manage them yourself or hire a social media professional to create brand messaging across your network. Get your entire recruitment team on board. Create an editorial calendar that the marketing outreach and recruitment team can work together on to promote.

#2 – Monitor

Once you have your social recruitment networks set up, you’ll want to start monitoring them over time. Look for patterns, such as the best days of the week you get comments and shares, the types of people who are joining your list, and the content that is popular. Monitor the traffic sources that come from your social networks, and use them to further expand your brand. Review your social analytics weekly to see what is working well for your brand and identify when you see a spike in more qualified candidate resumes coming in.

#3 – Engage

Connect with others, use your recruitment networks to share information, and get smart content out there to the masses. As part of your strong recruitment brand, your goal is to engage with high performance candidates and get them excited about learning more about career opportunities with your agency. Remember that the initial contact and any subsequent interactions they have with you need to be positive and attractive. Speak to their needs using interesting content and events.  

By using the above steps, social recruiting takes on new meaning to a thriving recruitment practice. It’s about tapping into the human element found in all candidates, and then communicating a strong brand message to those who are most receptive. 

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