5 Tools For Social Media Management

By Katrina Collier

Share on: 

I love social media. It has transformed my world both personally and professionally. And it has given me the opportunity to create my own path in the world of social recruiting. 

But social media can be a massive drain on your time! 

It requires organisation and discipline to use effectively. So here are 5 tools that I use to (hopefully) keep on track.


1. Feedly

Ever read a blog or article and lost track of it? Feedly solves that problem. 

I’ve grown my Twitter following by sharing my own articles and content from others that I believe my followers will find engaging. When I first started out I struggled to keep track of blogs, then I found Feedly. 

It’s easy to import feeds, organise into topics, and share posts directly to your social channels. You can choose your layout, I love images so use the magazine layout, and hide the posts you’ve read.

The Feedly app is very handy too!

I use the free account and the paid version gives you Hootsuite, Bufferapp & Evernote integration amongst other features… but to be honest, you can click through to the original website & post quickly with browser extensions anyway.  


2. Google Alerts

For both managing my reputation and for finding new content, Google Alerts are super useful. 

I have one set up for my name, company name, website and so on. It never ceases to amaze me where my name pops up and this way I can ensure it's not tarnishing my personal brand. Of course, it helps that there aren't too many Katrina Collier's floating around! 

And to find more content, I have several set up for key industry terms like “social recruiting” and as soon as new content is published anywhere on the web, it arrives in my inbox. That keeps me ahead of the pack and well informed. 


3. Bufferapp 

I simply love Bufferapp because I can stack it with posts in the morning and it will drip feed them to my LinkedIn, Twitter, Google+ (page) and Facebook accounts over the course of the day. I look like I am there but yet I'm not. 

TIP: Use bit.ly as your chosen URL shortener then followers won't know you're scheduling your posts. 

The other reason I use Bufferapp is because of the analytics. It will show you how many clicks you receive, retweets and favourites etc, which gives you the opportunity to change what you're sharing or the times that you're posting to improve results. 



4. Falcon

Falcon is an extenion I use in Chrome, it's useful for growing your networks and finding out what other social channels people are using.  

In this example I looked up Social-Hire's CEO, Tony Restell, and Falcon showed me a list of other places he can be found. This gives me the opportunity to connect with Tony on other sites. 

As a job seeker though, it could reveal some surprises, so it's worth checking yourself too. 



5. Twitter lists

Twitter moves fast and without lists I'd be lost! I recently wrote a post on my Twitter Tactics because I just can't follow everyone back. I would miss engaging with the people I really want to be chatting to if I did. 

So instead of simply following back I often add people to my Twitter lists. Then I can go into each list and engage and retweet more effectively. 


Enough about me, what are your favourite social media tools? 


Grab the eBook: The Essential Guide to Recruiting on Twitter


Katrina Collier is an independent voice on social recruiting; speaking, training and writing about the use of social media for hiring and job search.  She shows companies proven methods for effective recruitment on LinkedIn, Google+, Facebook, Twitter and a range of small and niche sites. Companies learn to find the right people on the right sites. Katrina teaches job seekers how to use social channels to gain attention and open opportunities. When not training, Katrina is a regular conference and event speaker and writes avidly about social recruiting & social job search.



The kind of stuff that Social Hire do...

We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!

Our specialists are a team that assists our partners improve their presence online by producing online marketing on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you use our services.

You might like these blog posts Beating Workplace Stress - A Guide For Small Business Owners, How to plan your first marketing campaign, Scaling Up Part 3: Timing is Everything, and How to Use Offline Media to Drive Social Media Engagement.

  Back to Recruitment blogs