Love it or hate it, when it comes to technology - the world of Recruitment should be no different. Get it right, and technology can support and enhance your processes. Get it wrong - technology can hinder, or even damage, what you've set out to achieve.
So, what should you consider when looking at using technology in Recruitment?
Whether it's online shopping at 10pm on a Sunday evening, or reading news from across the globe - access to information, services and companies is a 24/7 notion. It's the norm, and it's not going away - that's the same for Recruitment, too.
Candidates expect timely information and access to your people. Your careers site and social media platforms should paint a rosy but truthful picture of your Company and industry. Ensure the information you're broadcasting is capable of coming to life. Videos; case studies; real employee stories - without these, the potential to recruit the right pereson is reduced massively.
Understand your candidate demographic. Understand how they want to communicate. Generation Y will appreciate Twitter Q&A sessions and the ability to conenct through social media, for example.
I've talked about the power of a strong careeres site - you want it to tell your story. But, your story shouldn't end on your own website. Online review sites have been around for a while now, but we're seeing more candidates turn to the likes of Glassdoor before clicking to apply.
What happens when you receive negative feedback? Don't ignore it - deal with it. Respond; build bridges, and; supply contact details so that the reviewer can connect with you. Not only do these sites tell your story - they bring it to life, too.
Technology reinforces the nature of two-way communication. Use your technology to ensure candidates are responded to. Small gestures like 'good luck' texts on the day of their interview will not only look great, but gives the candidate another avenue to communicate with you if they can't attend.
We ensure that the candidates applying to our client's Early Talent programmes have access to a suite of assessment centre preparation videos, hosted on YouTube. We know these generations respond well to online media, and have YouTube at their fingertips. If they like it - they'll share it, and your brand, too. Hello, easy talent pool.
Your Applicant Tracking System will aid communication, and track your candidates' Recruitment journey. This in itself allows you to measure vital Recruitment metrics. A good ATS will embed your telephone interview into the candidates' application. An even better one will integrate video interviewing technology, too.
We partner with Shortlister, to ensure we're using some of the best video interviewing technology out there. We allow candidates to complete their assessment at a time that suits them and, when it comes to recruiting internationally - there are no conflicting time zones. Unlike a telephone interview, we see the real person and how they present themselves. Because it's a video, we can watch it again, and again - and, so can our clients.
Whether you're an 'app geek'*, or you've just realised that your compass also doubles up as a spirit level (if you didn't know; you're welcome) - there is an app for everything.
The likes of Indeed and Job Today have made it easy for candidates to download, browse, and apply for a job within minutes. Other companies, like Proversity, bring learning and Recruitment into one space - rather cleverly, I might add. Whatever it is you're after - I can guarantee there is an app for it.
Technology is here today, and won't be gone tomorrow - embrace it in Recruitment, for all the right reasons. And, by that, I mean use it as a tool - not as a replacement to human contact with candidates. Research by Oxford University and Deloitte found a 77% probability of 'repetitive and predictable' roles being automated in the future. For my sake, and yours - please don't let this happen to Recruitment, too!
*app geek = when you answer questions with "I have an app for that!"
We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's digital and social marketing.
You might like these blog posts 3 Key Steps To Make Your Business More Social Media Savvy, Marketing Your Side Gig as a Digital Nomad, Small Business Marketers: 5 Things To Cram Into Your Social Media Workday, and How Does Real-Time Performance Feedback Improve Employee Performance?.