Battle of the Video: Which Platform Will Work Best For You?

By Josh Tolan

Share on: 

Video interviewing is on the rise. In fact, 31 percent of organizations that participated in a recent Aberdeen study on talent acquisition are investing in video interviewing, compared to only 21 percent of organizations the year prior. Video is a truly powerful tool for engaging with top talent and continues to aid in streamlining the hiring process.

With the multitude of video platforms available, how do you decide whether video chat platforms, like Skype or Google Hangouts, or designated video interviewing platforms will work best for your hiring needs? It’s time for Battle of the Video.


Round 1: Recording

Both video chat and video interviewing platforms allow candidates and interviewers to connect in real-time, with some video interviewing platforms enabling you to record live interviews automatically, but what if connecting in real-time is not a possibility? Cue the one-way video. Unlike video chat, most video interviewing platforms offer the option to perform a one-way video in which candidates answer pre-set questions and some platforms even have the ability to re-record their responses.

The option to conduct a one-way interview makes it so that interviewers don’t have to be present for every interview. Instead, they can watch the interview at their convenience. In addition to being able to view videos wherever, whenever, it also allows interviewers to get through more interviews than the traditional phone screen would. How many interviews, you ask? Employers can conduct 10 one-way video interviews in the time it takes to conduct 1 phone interview, according to research by Aberdeen.  


Round 2: Collaboration

When using video chat to perform an interview, those who want to take part in the decision must be present. In the event that not everyone needed can be at an interview, how do you manage to collaborate with them on the hiring decision?

Video interview platforms often have the ability to share recorded videos with colleagues. Additionally, most video interviewing platforms foster collaboration with the inclusion of an internal comment and rating system to evaluate candidates.


Round 3: Candidate Experience

Creating a positive candidate experience is essential to attracting top talent. In the case of the video interview, candidates are likely to feel very comfortable with video chat platforms like Skype or Google Hangouts because they are widely used to connect with family and friends from afar.  

Candidates’ familiarity with video chat can positively influence their comfort level with video interviewing platforms, as well. We live in a society that embraces video technology and doesn’t fear appearing in front of the camera, making the video interview an option worth considering.   


Round 4: Branding

Showcasing your company brand in a video interview can be a great way to further encourage job candidates to want to work for your company. In fact, a recent survey by CareerBuilder found that 91 percent of candidates believe employment brand plays a key role in their decision whether or not to apply.

Unfortunately, performing an interview with video chat platforms means that the platform’s brand will be featured instead of yours. Want your brand to take center stage? Some video interviewing platforms provide users with the ability to customize the interview experience by changing the colors or adding a logo to reflect the company brand.


Declare a winner:

Unlike video chat platforms, video interviewing platforms were designed with the interview in mind. While video chat can create a familiar, comfortable interview experience for interviewees, it does not provide recruiters and hiring managers with the tools they need to effectively collaborate, brand the experience or cut down on valuable time.   

Have you incorporated video interviews into your hiring process? What platform has worked best for you? Please share your experiences in the comment section below!


Josh Tolan is the CEO of Spark Hire, a video interview solution used by more than 2,000 companies across the globe. Learn more about how video has changed and connect with Spark Hire on Facebook and Twitter.


What does our team do?

The team at Social Hire won't just do social media management. Our team work closely with your team to ensure your business sees great value from the service and that your team gets tangible results.

The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.

Our group of specialists are an organisation that helps our clients boost their social media marketing by offering social media management services on a monthly basis.

You might like these blog posts The Very Real Dangers of AI and How HR Tech Vendors Can Fight Them, Your Design Matters: How Growth Opportunities Emerge From Graphics, 6 Effective Performance Review Examples from the Best Companies, and How Can Social Media Increase Your Marketing Potential?.

  Back to Recruitment blogs