When it comes to social media and HR, the numbers are staggering. Consider these statistics:
Leading companies have embraced social media to recruit active and passive candidates, manage candidate pipelines and improve onboarding. They are leveraging LinkedIn, Facebook, Twitter and other popular channels to expand candidate pools and personally connect with potential employees, while enhancing the organization’s brand and communications.
Social media has transformed recruiting, offering job seekers more ways to connect with employers, and recruiters access to a bigger pool of potential candidates. Managing all the available channels can be overwhelming, but a simple strategy can keep things under control, while improving your success rate. Here are the basics:
Recruiting and branding are inextricably linked. Attracting the best candidates requires communicating your company’s values, mission and cultures in an authentic way that creates a response. Workers today place a high value on a company’s culture, and want to feel like part of something bigger.
Social media networks are the ideal channels for presenting your company’s brand. Regular posts on Twitter, Facebook, LinkedIn, Pinterest and Google+ can yield measurable results, while communicating what makes your organization a great place to work. Remember that social media is not a one-way street, so be sure to respond to questions and inquiries. It’s the right thing to do, and interaction builds relationships with potential candidates.
If company policy allows it, share human resource social media channels with employees. Allow them to use your specific hashtags to share job listings, and to become brand ambassadors for the organization.
Instead of relying on emails and memos to communicate to employees, more HR professionals are using an in-house or enterprise social media network. Why? First, it’s more interactive, and a great way to garner feedback. Second, it’s accessible. People are used to communicating through social media channels. And finally, it’s ideal for employee connection.
Other social media channels you might try are company blogs that communicate news and other information to employees, cloud-based file sharing, and group hangouts, which are easy to set up on LinkedIn and Google+.
HR professionals can use a variety of social media networks to improve recruiting, branding and employee communications in a cost-effective way. In addition, when social media is incorporated into a company’s culture, it facilitates organizational development and performance. Why not utilize all the tools you have available to make your job more efficient and successful?
The Social Hire team never just do social media.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach. When your business utilises social media management, Social Hire improve the presence of your company online and offer your business the lift it needs to improve.
The social media marketing team in our company are the best in the business at helping our partners enhance their online marketing. We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.
Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.
You might like these blog posts Employee Engagement Ideas You Can Kick off Immediately, 7 Instagram Post Ideas for the Holiday Shopping Season, Benefits of an HR System for Small Businesses, and How to Design a Great Website For Small Business - Tips & Mistakes to Avoid.