LinkedIn Success Principles

By Tony Restell

Share on: 

Whether you're a recruiter looking to make your next hire, or an executive wanting to improve your networking, there are some important LinkedIn success principles you should be following.

LinkedIn Success Principles


This isn't a "15 steps to follow on LinkedIn" type post, a checklist of things you can make sure you are doing. It's more about how you should behave on LinkedIn (and indeed all social media) if you're looking to foster strong business networking relationships.


The post was inspired by a great new infographic I came across about LinkedIn - which I've shared below. The core message is one I believe in very strongly - the effectiveness of which I see played out on social media each and every day.

It's all about your mindset and how you approach other people.


You see my experience is that people - be they recruiters or candidates - are still naturally inclined to advertise and shout when they start out with social networking. Maybe it's because of all the advertising we are exposed to nowadays; maybe it's because we've grown up professionally seeing email marketing being used in this way.

I'll admit I don't know exactly why.


But the upshot is the same. Too many people launch into social networking looking to broadcast their messages as their principle goal. This quickly spirals into them posting more and more often... and more and more widely. With the outcome being that their messages are filtered out by the intended recipients as spammy noise.


Compare and contrast that with the approach I advocated in Social Networking Tip: One Simple Change That Will Help You Strike Up Relationships With Employers - where I suggest that focusing on engaging people one on one (and providing them with value and benefit rather than seeking this for yourself) is a far more effective approach.


It's a similar line of thought when you're getting started on LinkedIn, which is why I wanted to share the LinkedIn success principles in this infographic. The key is to treat the LinkedIn medium as the opportunity to engage with people one on one, rather than as a mass marketing channel. Hence the focus on personalising your invitation messages to people, figuring out ways you can provide value and help them. The idea of being a connector who can help bring together other people who will benefit from being introduced to one another.


A decade or so after LinkedIn came onto the scene, I still see far too many people doing things in a "quick and dirty" fashion on LinkedIn - and too few people focused on ensuring people feel like they're being engaged with one-on-one. Well whether you're a recruiter, a candidate or just a regular businessperson going about their day job, it's the latter approach that is producing the results and so it's these types of LinkedIn success principles you should be focused on following...

 

 

 

Any other tips you'd add? Please feel free to comment below.

Learn more about Social Hire

We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.

Isn't it time to stop making difficult personnel choices that don't work well for your online marketing?

Our group of specialists are an organisation that helps our clients boost their online marketing by offering social media management services on a monthly basis.

You might like these blog posts Why Your Idea of Millennial Workers Is All Wrong, Branding that Attracts Millennials, I Got the End of Year PTO Blues!, and 5 Things HR Pros Can Learn About This Year’s New Tax Bill & Change Management.

  Back to Recruitment blogs