Outsourcing Social Recruitment: Pros and Cons

By Cheryl Morgan

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The global economy is expected to grow at an accelerated pace in 2015 and 2016, and this means that many companies are preparing for hiring growth and investment in coming months. At the same time, social media sites are becoming increasingly important as top sources of quality hires. In Europe, 46% of C-level executives surveyed by LinkedIn are projecting increased staffing levels for 2015, and in North America the percentage is 57%.

Outsourcing social recruitment

Recruiting is expected to be more important to more firms in 2015.


Quality of hires is of critical importance to businesses everywhere, due to the expense and time involved in finding, hiring, and on-boarding new employees, and online media sources are becoming more strongly linked with high-quality hiring, outperforming sources like university recruiting, career fairs, and trade journals.


Outsourcing of Social Recruitment

Hiring the right candidate is a major undertaking even for a large enterprise with a wealth of resources available. However, with the rise of social recruitment, new resources are becoming available to businesses of all sizes, and one of the most important new resources is social recruitment outsourcing. When social recruiting is outsourced, the hiring company uses a social recruiting expert to find, qualify, and hire talent.

The benefits of strategic outsourcing are no longer available solely to huge enterprises, but can be enjoyed by smaller companies as well, due to tremendous advances in technology and collaboration tools. Outsourcing of social recruiting is emerging as a top strategy for firms of all sizes as the global economy gains steam.


Advantages of Outsourcing Social Recruitment

Outsourcing of social recruitment helps keep capital expenditures under control (particularly if a hiring push would otherwise involve hiring HR professionals), makes hiring quicker, and keeps risks under control. It's simply more efficient for many firms. Three specific advantages of outsourcing social recruiting include reaching a greater number of qualified candidates, utilizing recruiting expertise of social recruiting firms, and saving significant time.

Smaller businesses with limited name recognition can experience difficulty in reaching qualified job candidates, but social recruitment specialists have significant networking and technological resources that allow them to reach a bigger pool of talent. Companies without specific experience in recruiting and hiring top talent are at a disadvantage in recruiting, but outsourcing of social recruitment takes care of this. Experienced social recruiting specialists focus on recruiting, so hiring companies can continue to focus on core business. Outsourcing social recruitment lets businesses avoid diverting time and resources away from running their business.

Outsourcing social recruitment

Many firms outsource social recruitment so they can continue to focus on core business processes.


Disadvantages of Outsourcing Social Recruitment

Disadvantages of outsourcing social recruiting are few. In fact, the disadvantages generally come from selecting a social recruiting specialist without doing the necessary research to make sure the specialist is experienced and has a great track record. While you won't have to do the hard work of social recruiting if you outsource, you do need to manage it, by establishing expectations and reviewing your provider regularly to ensure they are doing their job.

The best social recruiting specialists are willing to define success with you jointly, and offer the flexibility your particular situation requires. If you're willing to clearly define roles, expectations, and accountability with your social recruiting provider, you can avoid risks of what is, to be fair, a relatively new type of recruiting. Disadvantages show up when companies select a social recruiting provider and then go on "autopilot," neglecting to review progress regularly.


Are You Prepared for the Recruiting Challenges of 2015?

Around the world, hiring is expected to pick up in 2015 and 2016, and that means recruiting won't be getting easier. Social recruitment is growing rapidly in importance because it works, but it involves serious effort. Fortunately, companies of all sizes are discovering that outsourcing social recruitment is a practical solution that helps them maintain competitiveness while building their talent pool. An increasingly competitive hiring market means that companies have to be ready to take advantage of new recruiting channels and the technology necessary to access them.



As the leading social media marketing agency in the careers and recruitment industry, Social-Hire has a strong track record in helping companies just like yours develop and implement effective social recruitment strategies. By helping you identify the talent you want, and dedicating our tools and resources to bringing them to you, we can make your 2015 recruiting process more effective and efficient than ever. Why not contact us to request an expert consultation about your social media strategy? We would be delighted to hear from you.

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