Pinterest and Recruiting: The Essentials

By Tony Restell

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Pinterest is the latest social media site to have really seen stratospheric takeoff since launch (think Twitter, Facebook type speed of adoption - rather than LinkedIn which has been a much longer haul). But are there opportunities here for recruiters, do Pinterest and recruiting go hand in hand?

I don't have all the answers to this, other than to say that there's undoubtedly a lot of potential here. But I do have some great resources to point you towards.

First up, let's look at this infographic on Pinterest takeup and demographics. You'll see that the audience is characterised by i) having above average income and ii) being more engaged than audiences on other social media - both of which are good characteristics of an audience that could be valuable from a recruiting perspective.

 

The company behind this infographic - Tamba - have written an excellent piece describing the Pinterest platform and the interest that it can generate for businesses. It's admittedly written more with retailers than recruiters in mind, but nonetheless many of the guidelines are highly relevant for recruiters too. What particularly resonated with me is the importance of i) being a good conversationalist, ii) being a magazine, not a brochure and iii) focusing on sharing.

If you need one sentence to really inspire you to at least investigate Pinterest for recruiting, Tamba report that: "...in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly."

The whole article is a highly worthwhile read. Here's the link:
LOYAL CUSTOMERS WHO SPEND MORE? INVEST IN PINTEREST

Elsewhere, social recruiting expert Andy Headworth has written a piece on the reasons recruiters may want to explore using Pinterest. He adds some additional thoughts highly relevant for recruiters. The one that really caught my eye is the fact that "Pinterest is driving more traffic than Google+, YouTube and LinkedIn to websites." You can read that piece in full here:
Should Pinterest be the next addition to the #socialrecruiting toolbox?

Do you have experiences of using Pinterest for recruiting that you can share with fellow recruiters? Please do use the comments section below, your input will be highly valued!
 

 

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