Using social media to recruit candidates is extremely important today (and that's a gross understatement)! Social media is a great way to connect with top talent looking for lateral moves, promotions, or jobs right out of college. When recruiters use social media, they can either be right on target, or they might run into some problems. Either way, you should ask yourself some of the questions posed in this article to determine if you are good at using social media to recruit new candidates (or not).
As a recruiter, you might be wondering what time of day is best to post to your social media accounts. Interestingly enough, Media Bistro has figured out the best times of the day to post to social media based on the network being used. Those times are as follows:
Hopefully, you can start scheduling some of these activities out so that you can make the most of your social recruiting methods.
Now, you might be asking yourself, ‘How can I find the time to post all of this content at such random times?’ The answer is more simple than you might think. With blog posts, many content management systems will give you the ability to schedule posts for any day of the week and for any time of the day. This helps with one social media category, but what about the others?
You can use such programs as HootSuite or Sprout Social to schedule all of your social media posts on LinkedIn, Twitter, Pinterest, Google+ and Facebook. You can now sit down and write all of your posts at once and schedule them for the rest of the week. Then, you can sit back and watch what happens.
Using social media to recruit new employees is done right when you post frequently. You need to post anywhere from 2-5 times per day, but make sure you are not going into overload or you will quickly be unfollowed on Twitter or lose likes on Facebook. Between two and five posts per day is the standard, not the minimum. Also, you cannot post just once per day due to the random best times to post. If you post once per day, you will not be seen by your followers.
This is easier than it seems. All you need to do is post valuable content. You can also offer exclusive content to your followers. Another option is to create content that involves countdowns or is relevant to the news of the day.
If you ask yourself any of the questions in this post and find you are not doing these things, you might want to consider changing your social media recruitment efforts to become a BETTER recruiter.
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