When I talk to recruiters, one of their key concerns is how to be effective on "The Social Web". Having spent years perfecting how to attract talent via effective online advertising, there's now a pressing need to become just as effective at social interaction as a means of attracting potential hires.
Social Metrics PRO have produced a really insightful list of 21 tips you should follow to be more effective in your social media marketing endeavours. They've kindly agreed we may republish these below - and from this list I would highlight 7 things in particular for recruiters to focus on:
1. Being successful on the social web requires a significant investment of time. Working smart can achieve greater results in a shorter timeframe, but there's no getting around the fact that time investment is needed
2. A key component of successful social interaction is offering valuable advice. This cements trust in you as a source of valuable insights
3. Your effectiveness on the social web will be greatly enhanced if you put some real personality into your messages. Let people get to know you (or your brand). Don't forget, people like to buy from other people - and the same is true in the hiring market.
4. Conversation is much more effective than self-promotion. The more social interaction you see taking place via your social networking channels, the greater the traction you know you are achieving
5. Patience is crucial on the social web. Results will not come overnight - but with persistence and by maintaining a consistent presence and persona, you will develop a strong social following.
6. Being selective about what you join is key. Spreading yourself too thinly across social platforms and groups invariably means your social interaction on each will be diminished. Pick and choose which you can really afford to invest in having a meaningful presence on - and which you are better off abandoning.
7. Have fun and remember that enthusiasm sells. If you are having fun, that will infuse your messages - and the warmth of your social interaction will be far more appealing.
We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts 6 Mistakes Small Businesses Make with Social Media Ads (and How to Avoid Them), How to plan your first marketing campaign, Employee Engagement Ideas You Can Kick off Immediately, and The L.E.G.O principle explained.