It’s easy to pinpoint companies who have stellar social recruitment strategies on popular sites like LinkedIn and Facebook, but what about trickier platforms like or Pinterest or even Vine? Luckily, we’ve done our research and compiled a comprehensive list of companies that are on top of their social recruitment game. Read on below for our top picks and be sure to take notes – maybe your social recruitment strategy will be the next to take the cake in all of the below!
Verizon Wireless – Verizon Careers’ Facebook account utilizes the app bar on its page to segment career opportunities by demographic. There are post-grad and experienced opportunities posted, making it easy to target separate hiring demographics in one click.
Red Bull – The infamous energy drink brand uses a built-in Facebook app page that includes a map that pinpoints open positions across the world. Not only is the app’s interface highly interactive, but it also conveys to potential employees that Red Bull is forward thinking and app-oriented.
Microsoft – The microsoftlife Instagram account is committed to “Showcasing the world of working at Microsoft through vivid imagery.” This account is definitely one to watch in the sense of showcasing company culture in new and creative ways.
Starbucks – The starbucksjobs account posts “fresh-brewed Instagrams” to give followers insight into a day-in-the-life at Starbucks. Both corporate and retail positions are represented, giving followers a well-rounded glimpse into the Starbucks life.
Zappos – Zappos also has an excellent career-specific recruitment YouTube channel, which features videos highlighting the company’s culture and various roles. The channel features several “A Day in the Life” videos that follows the workdays of several Zappos employees.
Whole Foods – The food retailer’s YouTube channel does a great job of showcasing company culture and enticing new hires with its employee profile videos. Whole Foods also executes its education initiative perfectly, touching on the importance of buying organic, local and more.
Zappos – Zappos’ @InsideZappos Twitter handle is unique in that it is dedicated to recruitment, but has yet to tweet a single job posting.
Glassdoor – The @GlassdoorHire handle not only jumpstarts about career opportunities at Glassdoor, but also at the companies hosted through the site.
Taco Bell – Taco Bell’s Pinterest account is one of the most impressive across the board, by showcasing the company’s culture in an expert way. Unique boards are in place to spotlight the fast food brands culture, eats, activities and more.
Apple – the brand’s LinkedIn account is great at consistently updating with both new career opportunities and technology news pertaining to Apple’s wide array of sleek products.
Google – Google’s LinkedIn entices career hopefuls to “Do cool things that matter” with its expertly-branded page that plays off of Google’s signature culture and colors.
Aviary – Photo editing app Aviary uses Vine to recruit talented techies for its team. Although social recruitment on Vine isn’t common, being creative is important when it comes to shooting a great video!
McDonald’s – Fast-food chain McDonald’s has a Glassdoor profile that many would envy. Not only does the header photo of the profile convey a McDonald’s of much simpler times, but the profile entails a hefty amount of employee reviews (over 2,600!), enticing graphics intended to ramp up engagement and an abundance of both in-store and corporate positions to apply to.
Like what you’re seeing or have favorites of your own? Leave your top social recruitment strategy contenders in a comment below. Happy recruiting!
The Social Hire team never just do social media.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.
Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our group of specialists are an organisation that helps our clients boost their social media marketing by offering social media management services on a monthly basis.
You might like these blog posts The 2nd P&L – What is Making Your Competitors More Successful Than You, Tips for Remote Workers?—?How to Avoid Loneliness and Burnout, Turning Negative Feedback from Your Employees Into a Positive, and The Very Real Dangers of AI and How HR Tech Vendors Can Fight Them.