Google Trends should be your best friend as a recruiter for a number of reasons.
As well as helping to optimise your content, it is brilliant for finding pockets of talent internationally for your jobs by identifying nationalities that are most likely to consider a move.
Let's look at a simple example of how this could work.
I have used Trends to look at three terms - IT jobs UK, IT Jobs England and IT Jobs in London.
I can then look at regional variations to identify from which countries people are searching for these terms.
When I check all three searches, three locations stick out - Ireland, Canada and India. If people in those locations are searching for these type of jobs, then common sense dictates they are most likely to consider moving. Awesome.
I can then take that a step further. If I click against India, then the drill-down goes to a local level.
Karnataka and Tamil Nadu are the two regions that search most for IT Jobs in the UK in India.
So hopefully I've got you thinking about how you could use this information to take your search and your hiring strategy for this assignment a step further?
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What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
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The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's digital and social marketing.
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