Whether you’re an owner or an employee, you’ll probably have found yourself becoming increasingly reliant on mobile devices for work. The days of sitting at a desk all day are long gone for many of us. Fortunately, if you’re responsible for corporate social media, a phone or tablet is all you need to make content that will not only thrill your followers but grow them too.
A lot can go into optimizing your approach, both in terms of attitude and technology. So here are five great ways to take things to the next level.
One of the most significant advancements for businesses using social media is the chance to go live to followers at any time. You’ve still got a business to run, so you’ll need to put any ambitions of becoming a full-time entertainer to one side.
However, the concept of social media means that people have become accustomed to seeing behind the scenes. Just as it’s easier than ever before to communicate directly with celebrities, thanks to Twitter, you can build a rapport with your target audience beyond products and services.
You won’t want to give away all your secrets, and you shouldn’t abandon your inner privacy filter. However, you could live stream industry events, provide live commentary on breaking news that affects your business, or simply set aside an hour or two each week to interact directly with your audience, answer questions and promote your products.
You might be used to putting on a professional face in work time, and there’s nothing wrong with continuing to do so. However, it could be worth shifting the attitude behind the persona.
You might miss many content creation opportunities if you get into the habit of thinking about branding, messaging, and the return on investment before you make it.
We’ve gone over the live content opportunities, but not everything you do has to go on social media right away. You can still edit, tweak and delete once you get back to the office. However, when you’re on the scene and spot even a glimpse of potential in a picture or video, act first and think it through later on!
Don’t forget that different networks attract different audiences. You might have pored over your LinkedIn profile for hours on end and prefer to keep things corporate. You probably don’t post the same content on LinkedIn as you do on Facebook on a personal level.
It makes sense to keep LinkedIn professional, but don’t worry about lightening up a bit for Facebook and Instagram.
We’re at a point where there might be more software out there for mobile devices in specific categories than for desktops. One of the best ways to stay ahead of the crowd is to keep up with the latest apps designed for marketers.
Most social media channels have apps with their own tools, like filters and video editors. However, using third-party apps on your device can let your content stand out in the crowd, especially if you manage to get really good at using them!
Mobile phones have been around for a while now, but not everyone considers security as much as they do on conventional computers. However, phones can get viruses, and that’s not the only way they can affect your security plans.
One of the best ways to gain attention on social media is to share experiences, and that means getting out and about. It also means connecting to public wi-fi networks to reach not only your social accounts but banking apps, communication tools, and more. A poorly protected mobile device can be a threat to network security and could compromise your company passwords.
Consider using a VPN when working on your phone or tablet as the first stage of keeping all your information secure, and don’t forget to use common sense when connected to unfamiliar networks.
If you’re not accustomed to creating content on mobile devices, you might not be ready for the increased battery drain that more frequent usage leads to. On the other hand, you don’t want to miss a magic moment once you’re in the zone, so keep a charger to hand and potentially even a spare battery pack.
If you usually travel by car, keep the kit you might need close to hand. This gear could be a microphone for interviews or a laptop for more robust on-the-go editing than your phone can provide alone.
Creating captivating social media content on your mobile device is all about being aware and open. Of course, you don’t need to be switched on all the time, but merely paying attention to what’s going on around you and capturing special moments or giving live insight into developing stories could turn your business into a social media marvel!
Rick writes extensively about the latest marketing and social media trends and how they can help small and medium-sized businesses to get the most bang for their buck in their online operations.
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